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Working with Third Party Brands for a Contest

You should approach working with third party brands in a contest or sweepstakes with caution. Giving away highly sought after prizes like trips, electronics or gift cards, or running promotions on social platforms, may seem like a great idea to garner interest and new followers for your brand. However, if you are naming a specific brand name other than your own as part of your contest, you may need

September 8, 2016

Black Friday Promotion Ideas to Make Your Brand Stand Out

Black Friday is coming, and it’s time to come up with a hook that will make shoppers want to come to your store on the big day. Here are some tips to get your planning started. Start early. Get your mailing or email list ready a few months or weeks prior to Black Friday. A good way to make sure your list is ready is to send out countdown emails

August 31, 2016

Keep Tumblr Contest Guidelines on Your Radar

Facebook, Twitter, Instagram and even Snapchat seem to be the hot ticket for social promotions these days, but don’t forget that Tumblr still has a strong user base. If your target demographic uses Tumblr, and you consider running a contest or sweepstakes, make sure to keep the Tumblr Contest Guidelines on your radar. The guidelines follow many of the same parameters as other social platforms do. Namely, that Tumblr

August 17, 2016

Case Study: Western Union American Dream Sweepstakes

Western Union American Dream Sweepstakes The Challenge Western Union wanted to create a promotion that not only met their business goals but the goals of their hard working customers and consumers. Their goals were to: Engage consumers with the WU brand by letting them know that WU stands by them, and is there to help them achieve their American dream. Increase awareness of the brand’s digital products, including westernunion.com and

August 5, 2016

#Hashtag Contests 101

The buzzword in contests right now are hashtag contests (or hashtag sweepstakes). These types of promotions are easy to run, less expensive than setting up a contest web site, and don’t require a lot of lead time. The simplicity and low cost appeals to a lot of businesses anxious to expand their social channels, but you will still need to follow some best practices to ensure that you don’t run

May 17, 2016

Social Contest Platforms: Inexpensive, Easy…and Risky

Today I was sent a link to an article touting Platforms for Social Contests that will “launch and track your contest with ease.” The article then went on to list eleven platforms, all relatively cheap – well, really dirt cheap or even free – and all the wonderful features each one had. If I were looking for a way to run a contest and I didn’t know any better

April 19, 2016

Father’s Day Promotion Ideas

Father’s Day is sneaking up on us. And if you have a product that speaks to dads, you should embrace all your dad fans out there by running a contest or sweepstakes to build up your fan base and increase brand loyalty. Here are a few promotion ideas to help your brand celebrate all the Dads out there! #DadLife Instagram Sweepstakes: New dads holding their babies. Dads coaching soccer games. Dads

March 15, 2016

How to Contact Winners in Social Media Contests

Running a promotion on Twitter or Instagram or other social platform is fairly easy. You basically follow the social platform guidelines, post rules, collect entries and select winners from valid posts or tweets or pins. The hard part can be contacting and clearing winners. In a traditional contest where a form is used to collect data you typically collect address and phone or email so contacting winners is easy.

February 23, 2016

Promotional Marketing Predictions for 2016

What will be the new thing in 2016 that will drive promotional marketing? Here are our predictions (with a bit of Zoltar’s help): Native ads will be booming – and promotions are part of that mix. As ad blockers become more of an issue for advertisers and brands, the only logical solution is to turn to more creative ways to get a product in front of people. And that

December 9, 2015

Working with Third Party Brands for a Contest

Black Friday Promotion Ideas to Make Your Brand Stand Out

Keep Tumblr Contest Guidelines on Your Radar

Case Study: Western Union American Dream Sweepstakes

Father’s Day Promotion Ideas

Top 10 Marden-Kane Blog Posts from 2015

Promotional Marketing Predictions for 2016

Working with Third Party Brands for a Contest

Black Friday Promotion Ideas to Make Your Brand Stand Out

Keep Tumblr Contest Guidelines on Your Radar

Case Study: Western Union American Dream Sweepstakes

Father’s Day Promotion Ideas

Top 10 Marden-Kane Blog Posts from 2015

Promotional Marketing Predictions for 2016