Marden-Kane’s sweepstakes capabilities include consulting/concepting, creative design and technical development of a wide variety of online, on-package, in-store, and mobile applications. Our online promotions range from simple websites to more robust Instant Win Games. As a component of the online sweepstakes offering, Marden-Kane hosts and manages the microsite and promotion database. We provide clients with daily reports of website traffic and unique registrations throughout the promotion period.
Marden-Kane Legal Center of Excellence
For each project, a single point of contact oversees all project work. An experienced Marden-Kane rules author creates the first draft based on information contained in a project briefing document. Each set of rules is an engineering process of sorts and is typically the document that defines the structure and details of the promotion, including entry mechanics, eligibility, data collection, etc. Once the rules have reached this descriptive stage, Marden-Kane will, at the request of the client, engage one of our retained outside legal firms to provide rules review and any required opinion letters.
Marden-Kane actively participates in the annual Promotion Marketing Association Law Conference. Additionally Marden-Kane personnel actively monitor the trades and PMA law bulletins for critical news and updates.
The Children’s Online Privacy Protection Act — COPPA
Sponsors of online sweepstakes must pay close attention to how they collect personal information from children under 13. The Marden-Kane team brings expertise in how a website must function, including when and how to seek verifiable consent from a parent and what responsibilities the sponsor of a promotion has to ensure the secure handling of data provided by children and the safe participation of children online.
There are laws that require participants in a sweepstakes to have the opportunity to stop receiving communications from a sponsor as a condition of entry. This is commonly known as opting-out. Consumers whose rights have been violated can pursue a sponsor legally. If found to be in violation, the sponsor of a non-compliant sweepstakes may face costly penalties. For more information go to http://bit.ly/fku7dB
Registration and Bonding Services
If the total prize value of a sweepstakes exceeds $5,000, Marden-Kane will, at the client’s request, register the promotion in those states where registration is needed. Marden-Kane will also procure and file surety bonds in those states. We offer a Canadian administrative package that includes Quebec registration, Canadian rules review, sweepstakes filing with the Régie, Secure Security Agreement/Surety Bond through a Canadian insurance company, and translation services.
Sweepstakes Drawings and Winner Notifications
Winners of individual sweepstakes are selected in accordance with the official rules. Several methods are used to conduct random drawings from eligible entries received. In the case of online sweepstakes, our random number generator application is used to determine the winning entry and alternates. We notify winners by email, telephone, and/or mail as necessary to reach the potential winner within the time frame called for in the fulfillment plan and in accordance with the official rules. The prize value and the nature of the specific prize determine the level of documentation (such as travel releases, affidavits of eligibility and publicity releases) that must be collected from the potential winner.
General Insurance Coverage
Marden-Kane maintains all insurance coverage required by federal or state law, including, without limitation, workers’ compensation and disability insurance. At a client’s request, we promptly provide certificates from insurers indicating the amount of insurance coverage, the nature of such coverage, and the expiration date of each applicable policy.
Tracking and Reporting
Each client promotion includes two levels of tracking and reporting: (1) website traffic and (2) promotion registration database tracking. Information we provide via website traffic analysis includes aggregate and daily information on key metrics, such as site hits, unique visitors, top pages, operating systems, entry and exit paths, and top promotion referrers. Promotion registration data analysis includes the aggregate and daily number of unique registrants and entries. At the close of each promotion, we provide clients with a detailed analysis of how their promotion performed in the marketplace, including the effectiveness of media tactics in driving engagement, demographics, age and gender, opt-ins, and responses to any survey questions related to brand awareness and purchase intent.
Secure Management of Participant Data
Marden-Kane stores data from each client promotion in a unique promotion database. At the close of a promotion, we provide data to the client, or to a third-party client representative, via a Marden-Kane SSL-secured FTP site.
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