Company History

Continuous Innovation Since 1957

A 67+ Year Legacy

And Memorable Moments with our Valued Clients

Hunt’s: From the MK Promotion Archives: Hunt’s Great Recipe Hunt

Mr. Kane’s Tribute: (14) To my Mentor: Richard Kane | LinkedIn

History

In 1957, our founders Richard Kane and Bernie Marden entered the world of advertising with a collective passion for creating and developing the best marketing and branding ideas available for their clients. Not long after, Kane bought out Marden and would soon become one of the most innovative leaders of corporate promotions and contests in the United States working with small mom-and-pop shops to some of the most recognizable global brands.  Among his early accomplishments were “Put a Tiger in your Tank”, “Tigerino”, and “Tigerama” in the 1960’s. And, also of note, he was instrumental in developing one of the first collect and win games for Dunkin Donuts.

We’re deeply proud of our company’s heritage, particularly our passionate founder who loved to travel in some colorful and interesting circles, including being on the Board of Governors for the famous Friars Club (where the company often hosted their holiday parties) and receiving the very prestigious Friar of the Year award. Mr. Kane passed his passion and creativity on to his daughter Cindi Kane-Nowinsky. And, as the Owner of Marden-Kane, she has honored her father’s memory and vision, by keeping his dream alive.

Our reputation for innovative sweepstakes and contest promotions continues to help us stand apart, leading the industry with unrivaled professionalism, integrity, and innovation. Don’t let the number of years we’ve been in business define us or limit us, rather it is our positive and creative mindset that determines what we can achieve.

Our original mission statement, one we inherited from our creative and prolific founder, is something that inspires us to this very day: “Aspire to be the best, no matter how small or large the task”.

Marden-Kane:
Innovating Throughout History

Instead of saying “no” to our clients, we say “What if…?” It’s that spirit of collaboration and innovation that led us to develop some of the most groundbreaking ideas in our industry.

Continuous Innovation Since 1957

1960's
Tigerino - Tigerama

Our First Scratch off Game Card

M&M Mars Cash-In Trade Game

Our first retailer collect & win with an instant win overlay

1970's
Pot of Gold Trade Sweepstakes

Our first B2B Sweepstakes

All-Star Election Ballot

Our First IBM Porta-Punch Tabulation Device

Go for Dough at Dunkin' Donuts

Our first consumer collect & win with an instant win overlay

1980's
United Airlines "Take-Off" Game

Our first in-flight game of chance

CBS "The Price is Right" Showcase Contest

Our first cross-platform Contest

Double Chance Wingo
Double Chance Wingo

Our first in-newspaper circulation builder game

Schick "Never a Dull Moment" Sweepstakes

Our First Auto-Entry Coupon 

CBS "Who's On First?" Sweepstakes
CBS Who's on First Sweepstakes

Our First TV Watch and Win

Hunt For Gold

Our first in-pack, under the lid Game

1990s
NFRA "Find the Penguin" Sweepstakes

Multi-brand national sweepstakes event

Campbell's The Art of Soup Contest

Nationwide contest in various mediums

Cadburry Beverages Instant & Collect and Win Games

Our first under-the-cap games

Pepperidge Farm Goldfish Jingle IWG

Our first in-pack recorded message/jingle game

2000's
Starbucks Stirs You, Vespa Moves You Sweepstakes

Globe and Pro Award winner

Visa Shop Click & Win Game

Our first web based interactive game

Western Union Raspa y Gana Sweepstakes

International bi-lingual programs

Alpha Broder Super Sweeps

Online loyalty platforms

YouTube Symphony Orchestra

User generated promotions

MK's 50th Year Anniversary

Anniversary Sweepstakes Announcement

2010's
CBS Cares - Colonoscopy Sweepstakes

Awarded a colonoscopy as the prize & entries exceeded client expectations by over 600%

Western Union American Dreams Sweepstakes

Reggie, Pro, IAC & AAF Award winner with over 13MM eligible entries received

Autodesk AEC Excellence Awards

Custom-built global B2B competition platform

Shure Drum Mastery Contest

Online drumming competition offered in 44 countries

Global Citizen Rewards

Non-profit Organization global rewards promotion

2020's
Google Gemini API Developer Competition

Developers challenged to create apps with the Gemini API to win a custom electric 1981 DeLorean and more!

2025 & Beyond

Scratch-off lottery device

IBM port-a-punch tabulation

Auto-entry coupon

Watch-and-Win game

In-pack, under-the-lid game

In-flight game of chance

Cross-platform watch-and-win

In-newspaper circulation builder game

Web-based interactive game

International bilingual program

Online loyalty program

User-generated promotion