Creative Mother’s Day Promotion Ideas

Mother’s Day is right around the corner, and what better way to celebrate and say “thank you” to all the moms and motherly figures in your life than with a great gift! Here are a few sweepstakes and contest ideas to help generate engagement and excitement from your consumers:

Mom’s Best Recipe Instagram Sweepstakes: We all have that special dish that no one makes like Mom does. Ask people to share their favorite recipe from Mom on Instagram and include a hashtag (such as #MomsBestRecipeSweepstakes). Create a microsite for consumers to submit their posts along with their contact information (this is also a great opportunity to have them opt-in to your marketing messages). Give away something that the winner can share with their mom to say “thank you” for all the great meals she makes (such as a restaurant gift certificate or gift card to take her out to dinner).

Mother’s Day Getaway Sweepstakes: Who doesn’t love a vacation? Ask people to fill out an online entry form and tell you what their mom’s favorite vacation spot is. The Grand Prize? A vacation of course! You could give away a vacation package or cruise to a tropical island. Can’t decide on a location? Offer airline vouchers and hotel accommodations along with a cash stipend for a shopping spree to let Mom and her guest choose where they make their own adventure.

Mom’s Wish List Sweepstakes: If your mom is like mine, she has a list of things she has wanted for herself but has put off for way too long. Use this as a chance to let Mom treat herself! Ask people to share Mom’s most wanted item on social media. Award a cash prize or a gift card so Mom can buy the things she has always wanted.

Mother’s Spa Day Contest: Every mom deserves a spa day to relax and rejuvenate. Ask people to submit a brief essay on why their mom deserves a relaxation day and include a picture of them with their mom. Gather your best judges to rank each submission and choose the best ones. And why have just one winner? Give away multiple spa packages to celebrate more moms!

Or if you’re looking for something a little less formal, try out these funny variations:

Best Mother’s Day Family Photo. Was it the year you all wore matching outfits? Or when everyone was still in their pajamas delivering Mom breakfast in bed? Share your favorite family photo that makes Mom smile.
Is this homemade? What is the strangest or most unique thing you’ve made for your mom that she’s kept all these years? Or maybe you made her breakfast that didn’t go as planned. Share your mom’s favorite homemade present.
Funniest Mom Jokes. Dad jokes always get all the credit, but what about mom jokes? Share the funniest joke your mom has told you.
Mom’s Favorite Photo. We all know that Mom’s favorite photo might very well be your least favorite. Is it when you were in diapers? A school photo? Or just something plain embarrassing?
Super Mom to the Rescue! Send a picture of Mom doing it all or tell us about how your mom always comes to your rescue – from finding that lost sock to swooping in at the last minute to save the day.
Best Mother’s Day Card. Did you draw Mom as a stick figure? Or maybe she’s the peanut butter to your jelly? Does she have wild hair? Was it drawn with crayons or glitter? No matter how you drew her, I’m sure it made her smile. Show us your best homemade cards you made for Mom.

For any promotion you plan on running, remember that there are rules and regulations that must be followed in order to be compliant with all local, state, and federal laws. And you should always double check every element of the sweepstakes or contest before releasing it to the public. Reach out to the team at Marden-Kane today to assist you in administering your next Mother Day promotion.

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