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1. What is Promotional Marketing?
Promotion marketing is any message that includes an incentive to persuade the target audience to take immediate action, thereby driving some form of brand interaction that leads to a current or future purchase. Promotion is different from advertising and other forms of marketing in that the goal is to drive immediate behavioral change. Promotional marketing is an often-misused tool when placed into inexperienced hands. You must ensure that any promotional marketing that you do is associated with your brand in a positive way and is conducted in a manner that respects the unwritten rules of internet etiquette. Continue reading →
2. 5 Social Valentine’s Day Sweepstakes Ideas
Love is in the air! Make it work for your brand with a Sweepstakes. Here are five ideas to get you started. All of them are social in nature, and there is still time to put any one of these into place before the big day. Continue reading →
3. 5 Creative Snapchat Promotion Ideas
Quick. Look at this message before it disappears. It’s a coupon for a free…. Psych. Too late. Your Snapchat message already disappeared. The idea behind Snapchat is that you can privately message someone and set the message to delete after 1-10 seconds. And while many marketers may think that this platform does not lend itself to promotions because of things like disappearing coupons, with a little creative strategy you CAN utilize Snapchat to run offers, sweepstakes and contests that will drive brand awareness and increase sales. But first, a little background on Snapchat. Continue reading →
4. Changes to Florida Sweepstakes Registration and Bonding Requirements
One of the core administrative services necessary when a sweepstakes prize structure exceeds $5,000 is the registration and bonding of the promotion in Florida, New York and potentially Rhode Island depending on the nature of the concept structure. Much to the chagrin of marketers in for-profit companies, the recent revisions to Florida’s Game Promotion statute which became effective April 10th does not absolve marketers of this requirement. The revisions were created for an altogether different purpose. Continue reading →
5. Good Criteria for Judging a Contest
As you are all probably aware, a contest is a game of skill; whereby entrants are judged on their ability to successfully perform skill-type activities. For example, writing an essay, preparing a recipe, answering trivia questions or solving puzzles would all be deemed to require skill. To solidify the importance and absolute necessity of skill in a Contest, sponsors should focus on and clearly identify the scoring and judging process. Continue reading →
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