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Contest Best Practices

Want to run an online contest, but not sure what to do or where to start? This is a quick primer:

  1. Bring in Marden-Kane early

  2. Define objectives and select best contest “processes”

  3. Keep the contest simple!

  4. Offer prizes that resonate with the target audience

  5. Run contest for 6 to 8 weeks

  6. Have Official Rules follow process flow

  7. Limit number of finalists to 10

  8. Offer finalists a “tool kit” with necessary elements to generate more views / votes and free media impressions for the brand

  9. Open voting for 7 to 10 days

  10. Hide public vote count

  11. Monitor blogs

  12. Allow 3 to 5 days for winner clearance

  13. Minimize legal vulnerability with appropriate release forms

  14. Fulfill prizes quickly

  15. Analyze results

  16. Optimize

  17. Repeat!

Remember the goal of the promotion should be to engage your target audience while reinforcing brand attributes.

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Who We Are

Marden-Kane is one of the nation’s foremost promotional marketing service providers. For over 67 years, we’ve supported leading brands to create the best promotional experiences for their most valued customers.

Contact Info

  • Marden-Kane, Inc.
  • 575 Underhill Blvd. Suite 222
  • Syosset, NY 11791-3416
  • expert@mardenkane.com
  • 516-365-3999

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