Let the Experts Tell You How!
Social media has emerged as a communication channel that allows users to connect with others through means other than phone or email. This relatively new form of interaction is being utilized by businesses all over the world to connect brands with their consumers. Twitter is one of the most popular of such social media platforms. Promotional campaigns are springing up in every industry involving Twitter contests and giveaways. To create a successful contest on Twitter, there are a few things to keep in mind that involve both the company promoting a product or service and the consumer.
A Purpose
When formulating an idea for a promotional campaign, there must be an underlying goal that the business seeks to achieve. Such reasons could include creating awareness of a new product or service, revamping an existing image of the brand, or even demonstrating customer appreciation to a loyal following. Whatever the motivation, an outlined and detailed plan must be created in order for a Twitter contest to be effective. When, where, why, and how the promotion would be carried out is to be precisely planned and followed if the campaign is to be tracked and measured for future success.
Spreading the Word
Although Twitter is a worldwide communication platform, spreading the word of a new contest or giveaway must be meticulously done so that as many Twitter users—known as “tweeters”—as possible can be made aware. Some of the most effective ways of promoting a new Twitter contest is by reaching out to bloggers who have created a virtual environment known as the blogosphere. By working with bloggers, a brand will be able to connect with the consumer market in a more direct and organic manner. As far as showcasing a contest on Twitter itself, a brand can use its company page, employee pages, and promotional pages to spread word of the campaign.
Contest Features
The # sign in Twitter circles is known as a “hash tag.” The hash tag was given a new life with the creation of Twitter. A recognizable hash tag can be a major driving force behind the success of a Twitter contest. By creating something that users will be able to easily associate with the brand, the contest becomes more memorable and word of it is easier to spread. The manner in which the contest is conducted, including the way that entries are received, announcements are made, and winners are chosen, will determine whether it is received favorably or not by tweeters. A contest should be fun and engaging for users to want to participate; eventually, these users should take interest in the brand itself.
Aftermath
Once a Twitter contest has run its course and winners have been chosen, it is important to capitalize on the recent attention received. Because there will be fresh eyes on the brand, a larger than usual audience, and recent hype created about the brand thanks to the Twitter contest, companies should use this time to further inform potential consumers about products or services offered. The platform and the extended market that has been created must be used to the company’s benefit.
The team at Marden-Kane are experts in social media contest creation and implementation. For further guidance regarding setting-up your Twitter contest for success, contact us today!