Marden kane gold logo
  • Home
  • Our Services
    • Our Process
    • Our Work
  • Company History
    • Team
  • Careers
  • FAQ
  • Scammer Alert
  • Blog
  • Home
  • Our Services
    • Our Process
    • Our Work
  • Company History
    • Team
  • Careers
  • FAQ
  • Scammer Alert
  • Blog
Contact us

Case Study: The Beringer Summer Unwind Sandals Sweepstakes

The Beringer Summer Unwind Sandals Sweepstakes

Beringer Summer Unwind Sandals Sweepstakes Logo

The Challenge

  • Beringer uses sweepstakes and contests to promote their wines but has to contend with the added complexities of state and federal liquor laws when they run promotions. They came to Marden-Kane to help set up and run a successful, and legal, online promotion.

The Solution

  • Age-gating was utilized on the site to prevent anyone under age 21 from entering the sweepstakes and comply with federal and state laws. Each user was required to enter their date of birth to start the sweepstakes registration process – and if they were under 21 blocked from entry through a variety of methods.
  • MK worked with Beringer to ensure that the promotion was advertised according to state laws.
  • To prevent an additional barrier to entry after date of birth was provided, and ensure the highest volume of entries possible, the promotion was kept simple with no special codes or skill required to enter.
  • Three popular prizes (trips to a Sandals resort) were made available to winners to increase buzz.

The Results

  • The Sweepstakes achieved a higher entry rate with more individual entrants than in past Sweepstakes.
  • Only those 21 and older were allowed to enter – or even submit any personal information.
  • Advertising laws were adhered with to prevent any advertising to minors.

Share:

More Posts

Sweepstakes Winners: W-9’s and 1099’s in 2026

Read More »

Good Criteria for Judging a Contest

Read More »

What is Promotional Marketing?

Read More »

Criteria for Judging a Photo Contest

Read More »
PrevPreviousUse Content Moderation to Ensure Fair Play
NextCase Study: The Western Union Safeway Weekly Giveaway Instant Win GameNext
let’s talk

Leave Nothing to Chance

Schedule a consultation with our team and let’s make things happen!

Contact us

Who We Are

Marden-Kane is one of the nation’s foremost promotional marketing service providers. For over 67 years, we’ve supported leading brands to create the best promotional experiences for their most valued customers.

Contact Info

  • Marden-Kane, Inc.
  • 575 Underhill Blvd. Suite 222
  • Syosset, NY 11791-3416
  • expert@mardenkane.com
  • 516-365-3999

join our Newsletter

Select list(s) to subscribe to

By signing up to this newsletter list you're agreeing to receive updates, promotions and news about Marden-Kane, Inc.
© 2025 Marden Kane. Designed by Fullerton Strategies
Privacy Policy | Opt-Out
Linkedin-in Facebook Instagram