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Fall into an Autumn Promotion
With the official start of fall coming up, it is the perfect time to put on your (warm) thinking cap and reach out to your consumers with a great promotion. The cooler weather will be bringing them back inside the house and onto your website or socials where they will start to accept the fact that summer is over. Keep them in good spirits by reminding them how great the
Tips for a Football Sweepstakes
Football season is back! Time for tailgating and weekend fun watching the travel, high school, college, and professional games. You might think that it would be a great time to promote your business by giving away game tickets or running a football sweepstakes. And it is! People love winning free tickets or team merchandise, especially autographed items or trips to big games. However, there are three questions to ask before
Sweepstakes Void in Florida, New York, and Rhode Island?
One question we hear frequently: Why are so many sweepstakes void in Florida, New York, and sometimes Rhode Island? The answer is simple: The states of Florida, New York, and Rhode Island require sweepstakes registration and Florida and New York also require bonding. Many Sponsors of sweepstakes either don’t want to deal with that requirement, don’t want to spend the extra money, or they have run out of time to
Promotion Laws by State
In the United States, promotion laws vary by state but are universally bound by the federal FTC Guidelines. To legally run a sweepstakes, you must provide a free alternate method of entry (AMOE), so you do not have an illegal lottery. State laws enforce different rules based on the size of the prize and whether they involve retail entry. Before you run a promotion in the United States, you might
How to Register a Sweepstakes or Obtain a Sweepstakes Waiver in Florida
Does the approximate retail value (ARV) of your sweepstakes prize structure exceed $5,000? And, is your sweepstakes open to residents of the State of Florida? If you’ve answered yes to both questions, then this blog is for you. Game promotions offering prizes totaling more than $5,000 must file with the Florida Department of Agriculture and Consumer Services (FDACS) seven days prior to commencement of the game promotion. Even game promotions
How to Register a Sweepstakes in Rhode Island
When preparing to conduct a Sweepstakes, it is important to be aware of the regulations and laws that are unique to the states where your promotion will be running. One great example of this is the registration requirements that several states enforce. If you read our blogs or have worked with us in the past you may already have some knowledge of which States require registration… but if you don’t,