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The Horror of It All
Every now and then everyone can appreciate a good horror story; but when it comes to promotions…there is no such thing as a Good Horror Story and Never Ever is when marketers want them to occur. “They know what you did last summer!” Promotions are heavily regulated by Government Agencies (FTC, FCC, FDA, and State’s AGs); Self-Regulatory Bodies (NAD, DAA, CARU, DMA); Competitors and Consumers alike. Everyone is watching, so
Trick or Treat with these Halloween Promotion Ideas
Saying goodbye to summer can be difficult, but fall has officially arrived, and Halloween decorations, pumpkin spice, cozy sweaters, apple cider, and costume brainstorming are creeping onto everyone’s radar. Don’t get ghosted by the season—now is the perfect time to plan Halloween-themed promotions that surprise, delight, and engage your customers. Here are a few fang-tastic Halloween contest and prize ideas to help you stir up seasonal excitement: Pumpkin Carving Photo
Name Your Halloween Promotion! Use Our Super Scary Formula….
Use our creepy formula as inspiration for your next Halloween promotion for your brand. Your scary combination of words could be the next spine-tingling brand success story! Use the first letter of your first name as your promotion descriptor: A = The Scary B = The Spooky C = The Creepy D = The Terrifying E = The Eerie F = The Spine-Tingling G = The Bone-Chilling H = The
Fall into an Autumn Promotion
With the official start of fall coming up, it is the perfect time to put on your (warm) thinking cap and reach out to your consumers with a great promotion. The cooler weather will be bringing them back inside the house and onto your website or socials where they will start to accept the fact that summer is over. Keep them in good spirits by reminding them how great the
Tips for a Football Sweepstakes
Football season is back! Time for tailgating and weekend fun watching the travel, high school, college, and professional games. You might think that it would be a great time to promote your business by giving away game tickets or running a football sweepstakes. And it is! People love winning free tickets or team merchandise, especially autographed items or trips to big games. However, there are three questions to ask before
Sweepstakes Void in Florida, New York, and Rhode Island?
One question we hear frequently: Why are so many sweepstakes void in Florida, New York, and sometimes Rhode Island? The answer is simple: The states of Florida, New York, and Rhode Island require sweepstakes registration and Florida and New York also require bonding. Many Sponsors of sweepstakes either don’t want to deal with that requirement, don’t want to spend the extra money, or they have run out of time to