Category: Branding

4 Reasons Brands Should Embrace Sweepstakers

Sweepstakers, also known as “sweepers” and even as “compers” in the UK, are the people who put hours each day into entering sweepstakes and contests. Many of them consider it a full-time job. These people take promotions very seriously, and are frequently more well-versed in the ins and outs of sweepstakes industry than some brand marketers. Not all brands like the thought of a bunch of professional sweepstakers entering their

November 4, 2016

Things To Consider When Working With A Celebrity — Risky Or Rewarding?

Rosemary Stein, VP from our Chicago office, wrote this piece for MK on what to consider when you want to run a promotion that involves a celebrity. There are advantages and disadvantages to using celebrities in your promotions. Athletes, actors and musicians can influence purchase especially when they align themselves with a product that is relevant to the brand’s target demographic. Very popular celebs can appeal to a broader

January 15, 2016

Sweepstakes Prizes: Regift or Keep?

When offering prizes in a sweeps, you have to offer what people want. We generally tell clients to keep prizing simple: offer cash, electronics, trips or cars, depending on your prize budget. People want those the most. But we wanted to put this to the test! So we polled people on a short nine item list of potential sweepstakes prizes to see if they would keep or regift the

November 10, 2015

50 Reasons to Run a Sweepstakes or Contest

Looking for a reason to run a sweepstakes, contest, instant win game, rewards program or loyalty campaign? Here are 50 of them! To create an email opt-in list. To create a mobile opt-in list. To give away your products. To build your brand. To encourage brand loyalty. To encourage product try-on. To encourage product usage. To encourage product trial. To reward your loyal customers. To introduce your customers to

November 4, 2015

Stop Being Boring and Come Up with a Better Promotion Name

Every so often a new promotion gets underway and it has a working title, such as the “Acme Las Vegas Sweepstakes”, because the brand (Acme is just being used for illustrative purposes, by the way) is having a sweepstakes and the prize is a trip to Vegas. We treat this as a working title, but there are lots of other elements to the sweeps – a celebrity tie-in with a cool

June 9, 2015

10 Simple Photo Contest Ideas for Your Brand

With social media and user generated content being on every marketers minds these days, you may have thought about running a photo contest. But how can your contest stand out and attract a lot of quality photo entries? Try one of these simple photo contest ideas out. Run a photo contest asking for users to insert your company brand in the photo in a creative or unique way. You could

November 4, 2013

Your Winners List Can Be a Marketing Tool

And the winner is… surprise – your brand! There is an important difference between simply preparing a winners list which is a basic legal requirement, and posting winners. So when addressing the issue of winners lists, use the opportunity to accomplish a few important things. Compliance — First there is the administrative requirement. By law, a winners list must be made available to the public (either online or by mail).

October 1, 2013

Use Content Moderation to Ensure Fair Play

There is a torrent of content being produced and distributed through the various social platforms. The overwhelming volume may have us believe it is impossible to keep watch over it all. That’s not true, at least for content created by marketers. The FTC has refreshed their Truth in .com Disclosures Report. It is a good idea to review their latest take on how to remain within their guidelines and

July 25, 2013

Increase Exposure to Your Sweepstakes with Google Adwords and Facebook Advertising

Every promotion needs advertising to get the message out. Google and Facebook provide opportunities to do so but operate on different principles. Google Adwords media placements appear in response to individual internet searches of specific keywords or phrases. Facebook ads appear based on targeting specific interests within the Facebook community. Both are useful methods of delivering targeted messages to end users. Google offers a more direct connection to your website.

February 27, 2013

Using Promotions as a Reputation Management Tool

Agencies, companies, and high profile individuals alike find themselves in a world where their fame and their clients’ fame can easily crumble in a matter of a “tweet”. Controlling search engines’ Page 1 for your brand’s name is more important than ever. Although there are many strategies and agencies out there that claim to be capable of pushing negative results down search engine result pages, there is one path no one seems to be taking advantage of!

January 21, 2013