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Category: Instant Win Games

5 Ideas for a Successful Cinco de Mayo Promotion

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| Articles, Instant Win Games, Sweepstakes

Cinco do Mayo has become a huge party day in the bar and restaurant business. You can take your party – whether it be in your restaurant or via a takeout box — to the next level with these five ideas for a Cinco de Mayo promotion. 1. Run a Cinco de Mayo Social Sweepstakes […]

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Use Unique Codes for Your Next Instant Win or Sweepstakes

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| Articles, Contests, Instant Win Games, Promotion Planning, Security, Sweepstakes, Technology

  Use unique codes can enhance your next sweepstakes, giveaway, or instant win game. With unique codes incorporated into your promotion you can: Provide tracking of entrants back to a region or store. Give your sales team a specific range of codes that can be tracked back to their sales, which can give you the […]

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McMillion$ and the Importance of Instant Win Game Security

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| Administration & Compliance, Articles, Consultation, Instant Win Games, Security, Sweepstakes

  If you aren’t sure why instant win game security is that big of a deal, you might want to watch the new HBO docuseries called “McMillion$”. It details the strange, and almost unbelievable, true story of how an employee at a promotional marketing company called Simon Marketing, a former competitor of Marden-Kane’s, committed fraud […]

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The Most Visited Promotional Marketing Posts You Should Consult in 2020

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| Administration & Compliance, Articles, Consultation, Contests, Facebook, Instagram, Instant Win Games, Marden-Kane, Promotion Planning, Sweepstakes, TikTok

  These were the most visited promotional marketing posts by Marden-Kane from 2019. There were quite a few trending topics — like TikTok Contests, tying the Tokyo Olympics into your promotion, content moderation basics, and more! You might want to revisit them for your 2020 promotional marketing planning! 1. How to Run a Legal TikTok […]

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From the MK Promotion Archives: Tigerino – the First Scratch-Off Game Card

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| Articles, Instant Win Games, Marden-Kane, Marketing Innovations, Promotion Planning, Sweepstakes, Technology

  Marden-Kane originated the first scratch-off game card with Tigerino. The Tigerino promotion was designed for Humble Oil’s ESSO and ENCO gas stations in 1966, to capitalize on the already popular “Put a Tiger in Your Tank” ad campaign. The idea was simple: if you purchased gas you could get a game card. Every game […]

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You Don’t Have To Reinvent the Wheel to Run a Digital Scratch-Off Game

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| Articles, Instant Win Games, Promotion Planning, Sweepstakes

Did you know that creative development and animation for a digital scratch-off game or other instant win game can cost thousands of dollars? And that does not even include legal fees to write official rules, procure and fulfill prizes, or programming. Why not use a budget-friendly, pre-built game, customized with your brand colors and logo(s), […]

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Top 5 Marketing Posts 2018

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| Administration & Compliance, Articles, Contests, Instant Win Games, Prizes, Promotion Planning, Sweepstakes, Technology

  Here they are! They yearly top 5 marketing posts on the Marden-Kane blog from 2018. If you haven’t read them all, what are you waiting for? 2018 #1: Contest Laws by State Before you run a promotion in the United States, you might want to check sweepstakes or contest laws by state. Some states […]

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5 Things To Know About Running an Instant Win Game

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| Articles, Instant Win Games, Marden-Kane, Promotion Planning, Sweepstakes

  Marden-Kane is your source for custom or pre-built instant win games that can be used for your next promotion. Not sure what an instant win game is? Check out our demo, and read on for 5 things to know about them: What is an instant win game? An instant win game is a game […]

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What the Heck is an AMOE?: A Guide to Sweepstakes Acronyms

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| Administration & Compliance, Articles, Instant Win Games, Promotion Planning, Sweepstakes

  Sweepstakes rules frequently contain acronyms that are not easily deciphered, like SASE or AMOE. Here is a guide to the most common sweepstakes acronyms that you might come across in a set of sweepstakes rules. AMOE AMOE stands for Alternate Method of Entry (or Alternate Means of Entry). An AMOE is a free, no […]

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Current Marden-Kane Promotions

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| Articles, Contests, Instant Win Games, Marden-Kane, Prizes, Sweepstakes

Due to popular demand, we are providing a list of some of our current Marden-Kane promotions. Select sweepstakes and contests that we administer will be listed here. Check back often as we will be adding to this list weekly! Each promotion is governed by Official Rules that are accessible by clicking the link provided.

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