Category: Marden-Kane

5 Things To Know About Running an Instant Win Game

Marden-Kane is your source for custom or pre-built instant win games that can be used for your next promotion. Not sure what an instant win game is? Check out our demo, and read on for 5 things to know about them: What is an instant win game? An instant win game is a game of chance where a player finds out instantly if they have won a prize. The

April 27, 2025

Celebrating 20 Years with Marden-Kane Account Director Cheryl Thornton

Happy 20th Anniversary to Marden-Kane Account Director, Cheryl Thornton! Get to know Cheryl below — and make sure you comment with your well wishes in the comments! What was your job title and responsibilities when you were hired? I was hired as an Account Coordinator for Len Bierman, one of the partners of MK at that time. How has your job evolved over the years? The position evolved as I

June 4, 2021

Celebrating 38 Years with Marden-Kane EVP Fae Savignano

Happy 38th Anniversary to Marden-Kane EVP Fae Savignano! Get to know Fae below — and make sure you comment with your well wishes in the comments! What was your job title and what were your responsibilities when you were hired? I was hired as an administrative assistant to Paul Goldman, VP. My responsibilities included basic secretarial duties (answering phones, taking dictation, typing quotes, letters, and invoices) as well as

January 22, 2021

From the MK Promotion Archives: Marden-Kane Advertisements Through The Years

So many marketing models have been developed and advertising messages delivered over these 63+ years. Even though our address has changed a few times and new faces have joined our MK family, our advertisement messaging has been consistent. Our core brand messaging has stood the test of time and we believe that it is still relevant today. Marden-Kane’s experienced staff strengthens relationships over time by offering our clients strategy and

June 24, 2020

From the MK Promotion Archives: Hunt’s Great Recipe Hunt

Hunt’s Great Recipe Hunt The Challenge In 1989 Beatrice/Hunt-Wesson, Inc. wanted to encourage the use of Hunt’s products in new recipes. The Solution Marden-Kane administered and supervised the “Great Recipe Hunt” recipe contest, coordinating all details for a final “cook-off” event held in four major U.S. Cities. MK scouted hotel locations, oversaw the ordering, procurement and set-up for each cook-off location. We rented generators, miles of electrical cords, stoves, cookware,

June 3, 2020

Our Memories of Barbara at Marden-Kane

Barbara Chien our beloved Controller is retiring from Marden-Kane on December 31st, 2019.
To honor her 34 years of service, guidance and friendship, we have created this retirement tribute as a testament of how much she has impacted our lives.
This scrapbook of memorable moments in time is filled with all our good wishes along with an abundance of photos capturing the many happy faces that have been part of her life while at MK.

December 19, 2019

From the MK Promotion Archives: Tigerino – the First Scratch-Off Game Card

Marden-Kane originated the first scratch-off game card with Tigerino. The Tigerino promotion was designed for Humble Oil’s ESSO and ENCO gas stations in 1966, to capitalize on the already popular “Put a Tiger in Your Tank” ad campaign. The idea was simple: if you purchased gas you could get a game card. Every game was a winner, but some game cards awarded big cash prizes depending on the letters

August 8, 2019

A Day in the Life of a Promotional Marketer (or in this case, “Promotional Barketer”)

We frequently get asked what exactly a promotional marketer does every day. Well, here is Zoey, our Director of Content Barketing, to show us what her typical day looks like as a Promotional Barketer. 8:55 AM: I know the day may get a little chaotic so I get in a bit early to power up my laptop and start the day with a little coffee in my favorite mug. 9:05

December 20, 2018

A Tribute to Rosemary

Rosemary Stein, our much loved and respected Vice President will be retiring from Marden-Kane, Inc. on August 31st, 2018. From our offices in Chicago, she has for the past 17 years bestowed us with her grace, peaceful demeanor, knowledge, proficiency and expertise in the promotional realm. In tribute to all of the wonderful things she has done, the successful promotions that she has worked on, all of the people that

August 20, 2018

10 Questions to Ask Before Partnering with a Promotion Agency

A contest, sweepstakes, instant win game or other promotion concept may be a great way for your client to increase sales and build their branding efforts, but if you have never done a promotion before don’t try to do it alone. You will need an experienced, knowledgeable promotion marketing agency to partner with you to make sure you run a legal, compliant, successful promotion. But what should you look for

June 28, 2018