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Category: Marketing Innovations

6 Creative Ways to Market Your Business on a Budget

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| Articles, Marketing Innovations, Promotion Planning

Having a small budget doesn’t mean you can’t market your business. Here are 6 creative ways to market your business on a budget to new and current customers!   1. Put a Sign On It When you can’t pay for local advertising, rely on word of mouth and a sign or two. Put a sign […]

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From the MK Promotion Archives: Tigerino – the First Scratch-Off Game Card

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| Articles, Instant Win Games, Marden-Kane, Marketing Innovations, Promotion Planning, Sweepstakes, Technology

  Marden-Kane originated the first scratch-off game card with Tigerino. The Tigerino promotion was designed for Humble Oil’s ESSO and ENCO gas stations in 1966, to capitalize on the already popular “Put a Tiger in Your Tank” ad campaign. The idea was simple: if you purchased gas you could get a game card. Every game […]

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Marijuana Marketing Making Us Dizzy and Confused

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| Administration & Compliance, Articles, Consultation, Contests, Marketing Innovations, Promotion Trends, Sweepstakes

This post on marijuana marketing was contributed By Fae Savignano, EVP, Marden-Kane Digital.   In the United States the use and possession of marijuana/cannabis is illegal under federal law for any purpose. However, the legalization of marijuana by U.S. jurisdiction (State law) is on a roll! As of this date, the medical use of marijuana […]

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A Day in the Life of a Promotional Marketer (or in this case, “Promotional Barketer”)

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| Articles, Consultation, Marden-Kane, Marketing Innovations, Promotion Planning

  We frequently get asked what exactly a promotional marketer does every day. Well, here is Zoey, our Director of Content Barketing, to show us what her typical day looks like as a Promotional Barketer. 8:55 AM: I know the day may get a little chaotic so I get in a bit early to power up […]

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Father’s Day Promotion Ideas

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| Articles, Branding, Consultation, Instagram, Loyalty, Marketing Innovations, Prizes, Promotion Planning, Snapchat, Social Media, Sweepstakes

  Father’s Day is sneaking up on us. And if you have a product that speaks to dads, you should embrace all your dad fans out there by running a contest or sweepstakes to build up your fan base and increase brand loyalty. Here are a few promotion ideas to help your brand celebrate all […]

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How to Prevent Contest Voting Fraud

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| Administration & Compliance, Articles, Consultation, Contests, Marketing Innovations, Security, Social Media, Technology

  Eric Grimm, Senior Programmer, wrote this piece about voting fraud — and how to stop it. Online contests are all the rage with the kids these days. After the initial entries are judged, frequently the finalists’ submissions are opened up for voting by the public at large to determine a final winner. If the […]

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2015 Digital Marketing Survey Results

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| Articles, Branding, Consultation, Digital Marketing, Facebook, Instagram, Marketing Innovations, Prizes, Promotion Trends, Snapchat, Social Media, Sweepstakes, Twitter, YouTube

    In May of 2015 we ran a Digital Marketing Survey and asked respondents to answer thirteen questions about their company’s digital marketing practices, both current and in the near future. For completing the survey, we offered a chance to win $100. Our survey winner was Ruby L. Congratulations, Ruby! A few things we […]

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Stream promotional content with Meerkat

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| Administration & Compliance, Articles, Marketing Innovations, Mobile, Promotion Planning and Trends, Promotion Trends, Sweepstakes

  Those of you who have used Meerkat know about its ability to create an engaging mobile experience. It is pure fun for the casual consumer and social media enthusiast. It is pure gold for the digital marketer. If you’re not familiar yet, Meerkat is a live streaming mobile app that links to your Twitter […]

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5 Non-Traditional Holidays to Build a Promotion Around

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| Articles, Branding, Consultation, Marketing Innovations, Promotion Planning, Social Media, Sweepstakes

  Don’t want to get lost in the sea of promotions running during the holidays from October through December? Consider running a promotion in conjunction with a more obscure, non-traditional holiday. Here are some of our favorite holidays that are ripe for a sweeps or contest tie-in. Betty White’s Birthday: January 17 Betty White, everyone’s […]

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Top 5 Infographics on the Marden-Kane Pinterest Boards

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| Articles, Infographics, Marketing Innovations, Pinterest, Promotion Trends, Social Media

  If you aren’t already following Marden-Kane on Pinterest, you should be! We have over 7,000 followers and, thanks to the new Pinterest analytics tracking, we now know we have over 5,400 daily impressions. Our most popular board is or Apps, Services and Social board, which features social articles and infographics. We look for the newest […]

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