Category: Instagram

Best Practices for Running a Pet-Themed Promotion

When running a pet-themed promotion, you are tapping into a deeply emotional space. For many, pets are family members, and the stakes for health and safety are much higher than a standard giveaway. Here are the essential do’s and don’ts for a successful and ethical pet promotion: The Do’s: Focusing on Health and Safety DO prioritize safety standards. Ensure any physical prizes (toys, treats, or gear) meet rigorous safety certifications. Avoid

April 30, 2026

Everybody’s Using Social for Everything! But Are They Really?!?

There’s basically no such thing as doing any type of marketing without social platforms being part of the grand plan. Their reach is undeniable. While social platforms are an integral part of today’s marketing landscape, each one of them has their own restrictions and rules to abide by, and they’re not always easy to figure out. Platforms such as Instagram & Facebook (Meta) specifically state that they will not provide

April 22, 2026

Creative Mother’s Day Promotion Ideas

Mother’s Day is right around the corner, and what better way to celebrate and say “thank you” to all the moms and motherly figures in your life than with a great gift! Here are a few sweepstakes and contest ideas to help generate engagement and excitement from your consumers: Mom’s Best Recipe Instagram Sweepstakes: We all have that special dish that no one makes like Mom does. Ask people

April 8, 2026

Instagram Giveaway Ideas

This post on Instagram Giveaway Ideas was written by our former Marketing Coordinator, Cassie Alaimo. What would your customers say to this question: “If you could win one thing through an Instagram Giveaway, what would it be and why?” Before you can get to the fun part of deciding on what to give away in your brand’s next promotion, you must do a few things. When running a promotion that

April 5, 2021

Best Practices for Creating Instagram Giveaway Rules

Running a giveaway on Instagram is an easy way to engage and build followers, but if you aren’t creating Instagram giveaway rules, you might get into hot water. Here are some best practices: Have actual legal, official rules. Your rules will help protect you in case of a legal dispute. Include all entry criteria in your rules. Without entry criteria, your entrants get to make them up – and you

October 2, 2020

5 Ways a Sweepstakes Can Help Your New Business Marketing Goals

We get it. Running a new business probably takes up all of your time, and you don’t have a lot of extra energy to think about marketing your business. Running a simple sweepstakes, however, could be the way to meet your new business marketing goals. By running a 30 day simple sweepstakes with a high value prize you could achieve one of the following five new business marketing goals: Get

January 20, 2020

Can You Run an Instagram Stories Sweepstakes?

Clients have been asking us lately if they can run an Instagram Stories sweepstakes or contest. Here are the facts. What are Instagram Stories? Instagram Stories are a feature of Instagram that allows users to post short videos or photos of their day in a sort of “highlight reel” that disappears in 24 hours. Similar to Snapchat, you can add text or animation or effects to your posts, as well

January 3, 2020

12 Reasons to Run a Holiday Promotion — 12 Days of Christmas Style

Thinking of how to sell in the idea of a holiday promotion to your client or manager? Here are 12 reasons why a holiday promotion would help achieve your 4th quarter marketing goals this year – with a little help from the 12 Days of Christmas. Build your brand: Your brand may be new — no followers, no customers, no sales. What better way to start off than to run

November 6, 2019

Avoid Clickbait Tactics to Make Your Social Sweepstakes a Success

Take a look at your social feed right now. Look on any platform — Facebook, Twitter, Instagram, Youtube, Snapchat — and start scrolling. How long does it take for you to find a post or story or tweet running a “giveaway?” The “giveaway” is everywhere on social. Mommy bloggers, Instagram dogs, major brands, and influencers are all running giveaways. And while the chance to win some swag might be

May 17, 2019

5 Ways to Improve How You Run a Giveaway on Social Channels

Do you want to know how to run a giveaway on social channels, but are looking for how to do it legally and using best practices? Here are 5 things to consider when you run a giveaway. 1. Include rules. While a good many “giveaways” on social do not seem to have a legal set of rules, that doesn’t mean you don’t need them! Official rules are what protect

February 27, 2019