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Category: Instagram

Instagram Giveaway Ideas

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| Articles, Instagram, Sweepstakes

This post on Instagram Giveaway Ideas was written by our newest Marketing Coordinator, Cassie Alaimo. What would your customers say to this question: “If you could win one thing through an Instagram Giveaway, what would it be and why?” Before you can get to the fun part of deciding on what to give away in […]

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Best Practices for Creating Instagram Giveaway Rules

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| Articles, Instagram, Sweepstakes

Running a giveaway on Instagram is an easy way to engage and build followers, but if you aren’t creating Instagram giveaway rules, you might get into hot water. Here are some best practices: Have actual legal, official rules. Your rules will help protect you in case of a legal dispute. Include all entry criteria in […]

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11 Small Business Social Promotion Ideas for the Shutdown

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| Articles, Contests, Facebook, Instagram, Promotion Planning, Promotion Planning and Trends, Promotion Trends, Social Media, Sweepstakes, TikTok, Twitter, YouTube

  Small businesses, especially those considered non-essential right now, have to come up with creative ideas to retain loyal customers and ensure that they will have a business to reopen. For most small business this is definitely not “business as usual,” but rather, “business unusual” that keeps you in the black. For each of these […]

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5 Ways a Sweepstakes Can Help Your New Business Marketing Goals

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| Articles, Digital Marketing, Facebook, Instagram, Promotion Planning, Snapchat, Social Media, Sweepstakes, TikTok, Twitter

  We get it. Running a new business probably takes up all of your time, and you don’t have a lot of extra energy to think about marketing your business. Running a simple sweepstakes, however, could be the way to meet your new business marketing goals. By running a 30 day simple sweepstakes with a […]

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Can You Run an Instagram Stories Sweepstakes?

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| Articles, Contests, Facebook, Instagram, Sweepstakes

  Clients have been asking us lately if they can run an Instagram Stories sweepstakes or contest. Here are the facts. What are Instagram Stories? Instagram Stories are a feature of Instagram that allows users to post short videos or photos of their day in a sort of “highlight reel” that disappears in 24 hours. […]

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The Most Visited Promotional Marketing Posts You Should Consult in 2020

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| Administration & Compliance, Articles, Consultation, Contests, Facebook, Instagram, Instant Win Games, Marden-Kane, Promotion Planning, Sweepstakes, TikTok

  These were the most visited promotional marketing posts by Marden-Kane from 2019. There were quite a few trending topics — like TikTok Contests, tying the Tokyo Olympics into your promotion, content moderation basics, and more! You might want to revisit them for your 2020 promotional marketing planning! 1. How to Run a Legal TikTok […]

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Avoid Clickbait Tactics to Make Your Social Sweepstakes a Success

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| Administration & Compliance, Articles, Facebook, Instagram, Promotion Planning, Snapchat, Social Media, Sweepstakes, Twitter, YouTube

  Take a look at your social feed right now. Look on any platform — Facebook, Twitter, Instagram, Youtube, Snapchat — and start scrolling. How long does it take for you to find a post or story or tweet running a “giveaway?” The “giveaway” is everywhere on social. Mommy bloggers, Instagram dogs, major brands, and […]

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5 Ways to Improve How You Run a Giveaway on Social Channels

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| Administration & Compliance, Articles, Consultation, Facebook, Instagram, International, Promotion Planning, Social Media, Sweepstakes, Twitter, YouTube

  Do you want to know how to run a giveaway on social channels, but are looking for how to do it legally and using best practices? Here are 5 things to consider when you run a giveaway. 1. Include rules. While a good many “giveaways” on social do not seem to have a legal […]

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Paying for Votes Doesn’t Pay Off

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| Articles, Contests, Facebook, Instagram, Sweepstakes, Twitter, YouTube

  If you are lucky enough to be a finalist in a contest you might think about going to extraordinary lengths to win — like paying for votes. But what really works and what is a bad idea? Before you get yourself into trouble and get disqualified, you should consult the official rules of the […]

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3 Tips for a Big Football Sweepstakes Score

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| Administration & Compliance, Articles, Contests, Instagram, Promotion Planning, Social Media, Sweepstakes, Twitter

  Football season is back! Time for tailgating and weekend fun watching the pee-wee, high school, college and professional games. You might think that it would be a great time to promote your business by giving away game tickets or running a football sweepstakes. And it is! People love winning free tickets or team merchandise, […]

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