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Category: Consultation

COVID-19 Relief and CCV Programs

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| Administration & Compliance, Articles, Consultation

Throughout 2020 and into 2021, Marden-Kane has helped clients and non-profits work together for COVID-19 relief in their communities with commercial co-venture programs, also called “CCV Programs.”  A CCV program is when a business partners with a non-profit organization to make donations of money, goods, events, products or services to benefit the non-profit’s cause. This […]

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6 Ways to Market in a Pandemic: Rewriting the Marketing Playbook

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| Articles, Consultation, Promotion Planning

As COVID-19 continues to take a toll on businesses worldwide, the way we market our business has had to evolve. We spent some time in 2020 rewriting the marketing playbook and posted a series of articles about how to market using virtual events, social, and more. These six posts continue to be our go-to recommendations […]

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5 Ideas to Boost Virtual Event Engagement

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| Articles, Consultation, Social Media, Sweepstakes

Since live events have been sidelined for most of 2020, virtual events are having their moment. To keep attendees engaged at virtual events takes lots of preparation and a good plan for virtual event engagement! Here are 5 ways you can boost engagement at your next virtual event: 1. Engagement = Points Towards a Large […]

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8 Creative Employee Incentive Ideas to Inspire Your Work From Home Staff

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| Articles, Consultation, Promotion Trends

COVID-19 has turned many companies upside down in how they approach their work and the engagement of their employees. Here are 8 employee incentive ideas to inspire your work from home staff to work harder than ever, even when the new normal is not so normal.   1. Encourage Self Care How are you encouraging […]

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McMillion$ and the Importance of Instant Win Game Security

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| Administration & Compliance, Articles, Consultation, Instant Win Games, Security, Sweepstakes

  If you aren’t sure why instant win game security is that big of a deal, you might want to watch the new HBO docuseries called “McMillion$”. It details the strange, and almost unbelievable, true story of how an employee at a promotional marketing company called Simon Marketing, a former competitor of Marden-Kane’s, committed fraud […]

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The Most Visited Promotional Marketing Posts You Should Consult in 2020

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| Administration & Compliance, Articles, Consultation, Contests, Facebook, Instagram, Instant Win Games, Marden-Kane, Promotion Planning, Sweepstakes, TikTok

  These were the most visited promotional marketing posts by Marden-Kane from 2019. There were quite a few trending topics — like TikTok Contests, tying the Tokyo Olympics into your promotion, content moderation basics, and more! You might want to revisit them for your 2020 promotional marketing planning! 1. How to Run a Legal TikTok […]

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Sweepstakes Rules Generator vs Custom Sweepstakes Rules

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| Administration & Compliance, Articles, Consultation, Contests, International, Promotion Planning, Sweepstakes

  The allure of a sweepstakes rules generator is that you can create a set of sweepstakes rules for less money and less time. In fact, back in the day, Marden-Kane had an online sweepstakes rules generator of our own. Clients at that time could easily and cost-effectively create their own sweepstakes rules without legal […]

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How to Run a Legal TikTok Contest or Sweepstakes

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| Articles, Consultation, Contests, Promotion Trends, Social Media, Sweepstakes, TikTok

  TikTok recently posted advertising guidelines for the US and EU, which don’t give a lot of guidance about contest guidelines, but that doesn’t mean that there are no rules to follow. To keep your TikTok Contest or Sweepstakes legal you should adhere to these seven basic recommendations for running a promotion on a social […]

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What You Need to Know About Using the Tokyo Olympics in Your Advertising and Promotion

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| Administration & Compliance, Articles, Consultation, Promotion Planning

The next Summer Olympic Games in Tokyo, Japan is now rescheduled for 2021. While the date may have changed, the rules for advertising and promotion using the Tokyo Olympics brand has not. Brands often want to capitalize on the Olympics by offering a promotion or campaign that ties into the Olympics theme, but should not […]

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Marijuana Marketing Making Us Dizzy and Confused

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| Administration & Compliance, Articles, Consultation, Contests, Marketing Innovations, Promotion Trends, Sweepstakes

This post on marijuana marketing was contributed By Fae Savignano, EVP, Marden-Kane Digital.   In the United States the use and possession of marijuana/cannabis is illegal under federal law for any purpose. However, the legalization of marijuana by U.S. jurisdiction (State law) is on a roll! As of this date, the medical use of marijuana […]

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