Category: Consultation

5 Ways to Improve How You Run a Giveaway on Social Channels

Do you want to know how to run a giveaway on social channels, but are looking for how to do it legally and using best practices? Here are 5 things to consider when you run a giveaway. 1. Include rules. While a good many “giveaways” on social do not seem to have a legal set of rules, that doesn’t mean you don’t need them! Official rules are what protect

February 27, 2019

10 Ways to Promote Your Sweepstakes or Giveaway

Here are 10 ways to promote your sweepstakes, giveaway or contest. It’s up to you, and your budget, to find the best way to reach your current and future customers. When you use any of these methods, please remember to use the correct disclaimer language and include a way to access the full rules, either in print or online. 1. Posting to your social channels FREE Posting about your sweepstakes on your company or

February 14, 2019

Sweepstakes Email Opt-in Best Practices

The primary purpose of many sweepstakes is to build a brand’s mailing list; having a valid email opt-in on the sweepstakes registration page is imperative to the success of the promotion. If you fail to use best practices when setting up your opt-in, then your ability to email users for the purposes you had in mind may be at risk. Here are 3 things to keep in mind when

February 6, 2019

3 New Year’s Resolutions for a Better Promotional Marketing Plan

As the year winds down, it’s that time again when people start thinking about setting resolutions to make the coming year better than the last one. And while it’s usually personal resolutions that make the headlines, like joining a gym or eating less takeout, it’s also a good time to make some resolutions for your business. This year, why not think about incorporating some simple actions to take your

December 19, 2018

What is a Sweepstakes?

A sweepstakes is a chance promotion, where a winner is randomly selected from all eligible entries. Entries into a sweepstakes must either be free for all, or if you want to encourage purchase for entry, then an alternate, free method of entry (AMOE) must also be available. Luck determines a sweepstakes winner rather than any skill or payment. For a sweepstakes you typically collect only the information you need from an entrant to award the

July 6, 2018

Can the Official Rules Be Changed After the Promotion Has Started?

Fae Savignano, EVP, wrote this post dealing with a questions we often get from our clients: Can the Official Rules be changed after the promotion has started? All promotions, such as contests, sweepstakes, instant win games, etc. must have an appropriate set of Official Rules that will govern the promotion. These “Official Rules” are referred to as the contract between the sponsor of the promotion and the entrant. And to

June 15, 2018

Why Asking Questions as Part of a Qualified Entry Sweepstakes is a Good Idea

Fae Savignano, our own EVP, explains what a qualified entry sweepstakes is, and why they could be a great part of your next brand promotion. A sweepstakes entrant may ask…Why do I need to respond to all of these extra questions just to enter a sweepstakes? Are they really required? Don’t they just need my name or email to process my entry? A sweepstakes sponsor may ask…Is it a good

May 4, 2018

What is Contest Indemnification?

What is contest indemnification and why do you need it? The dictionary definition of “indemnification” is defined as the noun for form of indemnify, and “indemnify” means that you compensate (someone) for harm or loss or secure (someone) against legal responsibility for their actions. In the contest world, indemnification can take two forms, prize indemnification and general contest indemnification. Prize indemnification is when you offer a large prize in

November 10, 2017

What Should Be Required for a Sweepstakes Entry?

This post covering what information should be required for a sweepstakes entry was contributed by Cheryl Thornton, Account Director. We have written about data collection in a past article, but since this is a major concern for both Sponsors and consumers alike, we wanted to discuss the topic further. Before the recent issues of privacy concerns and new privacy regulations, the required standard information – also known as “PII”, or

October 10, 2017

Win Experiential Marketing with Legal Giveaways

Experiential Marketing is all about brands creating exciting or memorable experiences for their customer, or potential customers, in order to increase brand affinity. These experiences can be in the form of a limited mini-experience like a meet and greet or surprise freebie in-store, or part of a larger event such as a branded booth at a big sporting event, or even as a large event where the brand is the

October 9, 2017