Category: Facebook

2015 Digital Marketing Survey Results

In May of 2015 we ran a Digital Marketing Survey and asked respondents to answer thirteen questions about their company’s digital marketing practices, both current and in the near future. For completing the survey, we offered a chance to win $100. Our survey winner was Ruby L. Congratulations, Ruby! A few things we discovered that we weren’t expecting: 1. Snapchat may be big, but brands aren’t ready to

August 11, 2015

Why a Facebook Ad Buy is a Must for Any Facebook Promotion

It’s happening again. Facebook is in the midst of changing their newsfeed algorithm. It’s another in a long list of unannounced Facebook changes that may result in even fewer of your followers actually viewing your posts. So what does this mean for a brand/marketer running a sweepstakes or contest on Facebook? Simply put, you must pay to play. Marketers can no longer rely on a “build it and they will

June 16, 2015

Why Do Facebook Users Like Your Brand Page?

A Facebook study done by Syncapse (a social performance service company) dove deeper into the reasons users like brands pages and some interesting results were found. Check out the original article on Mashable. Syncapse and research partner Hotspex surveyed 2,080 consumers and focused on big name brands like Disney, Coca-Cola, Victoria’s Secret, and XBOX. Consumers were asked which of the following predetermined reasons led them to become a fan or

May 5, 2015

Fun with Bonus Sweepstakes Entries!

Many clients want to extend the reach of their sweepstakes by adding in ways to earn bonus entries, either through social sharing or sending emails. This method of providing an extra entry for sharing about the promotion sounds easy enough, but you may want to consider all the pros and cons before implementing an incentive for entry mechanism in your next program. Pros: 1. Viral engagement! Letting

April 21, 2015

Promotion 101 for Non-Profits

I cringe every time I get emails from some of my favorite charities that offer “raffles” and “incentives” in conjunction with their fundraising. Not that providing an incentive is a terrible thing; I love getting a freebie from a legal promotion every once in a while. But frequently the incentives and promotions are NOT run legally. I worry that my favorite charities will one day get their hands slapped

March 3, 2015

The Big Promotion Trends of 2014

What was the BIG THING in 2014? Snapchat? Video ads? Mobile apps? It’s not any of those – and probably not what you would expect. Our clients explored many new platforms and alternative delivery methods in 2014. But what we noticed consistently was a move to simpler promotions and more custom, one-of-a-kind prizes. These are 5 of the trends we noticed during 2014: “Unliking” Facebook Facebook has been known

December 22, 2014

Top 10 Promotional Marketing Blogs of 2014

As 2014 wraps up, we thought we would look back and see what our most popular blogs of the year were. Here is the list of the Top 10 blogs published in 2014 ranked by the number of times they were visited this year. 1. 5 Social Valentine’s Day Sweepstakes Ideas Love is in the air! Make it work for your brand with a Sweepstakes. Here are five ideas

December 4, 2014

Run a Sweepstakes to Make Small Business Saturday A Big Win

Five years ago American Express started promoting a new concept: Small Business Saturday. The idea is simple: consumers are asked to spend their holiday shopping dollars locally at small businesses, and American Express provides incentives to those shoppers. In just those five years, the concept of shopping locally the day after Black Friday has become a holiday tradition. So how can your small business make this the best Small

November 7, 2014

Facebook, Pinterest and Twitter Changes You May Have Missed

This month there has been a lot of buzz about how some popular social platforms have made a few changes. Here is the latest as of August 2014. Facebook to Disable Like-Gating Last week, Facebook announced that like-gating will be disabled as of November 5, 2014. This gives you three months to finish out any current campaigns that require a “like” of a brand page in order to access

August 13, 2014

Hot Summer Sweepstakes and Contest Ideas

Joe Keffas, Marden-Kane Account Executive, contributed this post on summer promotion ideas! Memorial Day weekend is this weekend and almost everyone equates that with the official kick-off of Summer time. It’s the time of year when people go to the beach, hit the golf course, barbecue, pretty much everything that can be done outside. Here are a few promotion ideas to help celebrate one of the best times of the

May 20, 2014