Tag: ambush marketing

What You Need to Know About Using the Tokyo Olympics in Your Advertising and Promotion

The next Summer Olympic Games in Tokyo, Japan is now rescheduled for 2021. While the date may have changed, the rules for advertising and promotion using the Tokyo Olympics brand has not. Brands often want to capitalize on the Olympics by offering a promotion or campaign that ties into the Olympics theme, but should not do it. The U.S. Olympic Committee (USOC), in tandem with the International Olympic Committee (IOC)

July 26, 2019

Planning a PyeongChang 2018 Olympics Promotion? Check The Guidelines First.

Update: See our updated guidelines for the Tokyo Summer Olympics. The next Winter Olympic Games will be in PyeongChang, South Korea, from Friday, February 9, 2018 to Sunday, February 25, 2018. This may seem like a great reason to run a promotion, but you might want to think again. The U.S. Olympic Committee (USOC), in tandem with the International Olympic Committee (IOC) have already lined up sponsors of the games.

November 27, 2017

Planning a Rio 2016 Olympics Promotion

Update: See our updated guidelines for the Tokyo Summer Olympics. The next Summer Olympic Games will be in Brazil in August of 2016. The U.S. Olympic Committee (USOC), in tandem with the International Olympic Committee (IOC) have already lined up sponsors of the games. If you are not a Worldwide TOP Partner already, like Coca-Cola, Atos, Bridgestone, Dow, General Electric, McDonald’s, Omega, Panasonic, Proctor & Gamble, Samsung, Toyota and VISA

July 31, 2015