Tag: AMOE

What is Equal Dignity in Sweepstakes?

In the world of sweepstakes, Equal Dignity (also known as the “Equal Dignity Rule”) is a legal principle ensuring that people who enter for free have the same chance of winning as those who pay. Because “paying to enter” a game of chance constitutes a lottery—which is illegal for private businesses to run—companies must provide an Alternative Method of Entry (AMOE). The Equal Dignity Rule dictates that this free entry

May 20, 2026

Make Your AMOE Count

AMOE stands for Alternate Means of Entry or Alternate Method of Entry. By law, a sweepstakes in the United States must have a free method of entry, so if a sweepstakes asks for a purchase to obtain an entry or a code for an entry, then the rules should always list a “no purchase” or AMOE method of entry. Whether you are running a sweepstakes or entering one, here is how to make

March 17, 2017

What the Heck is an AMOE?: A Guide to Sweepstakes Acronyms

Sweepstakes rules frequently contain acronyms that are not easily deciphered, like SASE or AMOE. Here is a guide to the most common sweepstakes acronyms that you might come across in a set of sweepstakes rules. AMOE AMOE stands for Alternate Method of Entry (or Alternate Means of Entry). An AMOE is a free, no purchase necessary method of entry that is sometimes included in a Sweepstakes if the usual

June 8, 2016