Tag: Avoiding faulty executions in your promotional plan

“Cash for Clunkers”

Quite a buzz has stirred up recently about the Federal Government’s new “CARS” program, affectionately known as “Cash for Clunkers”, where motorists are given cash incentives to trade-in old or obsolete cars for new, efficient ones. Sadly, the marketing and promotions industry has been undertaking its own cash for clunkers program for some time. In this case, the cash is thrown AT the clunker, in the form of a faulty

August 7, 2009

A Seat at the Table

As most promotion professionals will attest, no two promotions are created the same. Even a “simple” sweepstakes has unique variables, such as: Relevancy to target audience Duration Prize pool Seasonal factors Means of entry Awareness vehicles Mobile Social Media extensions…. Too often, clients ask “how will our promotion do?” when the concept has been fully baked (by others) and collateral is about to hit the marketplace. As such, it is

July 18, 2009

“Cash for Clunkers”

Quite a buzz has stirred up recently about the Federal Government’s new “CARS” program, affectionately known as “Cash for Clunkers”,

A Seat at the Table

As most promotion professionals will attest, no two promotions are created the same. Even a “simple” sweepstakes has unique variables,