Tag: email

Sweepstakes Email Opt-in Best Practices

The primary purpose of many sweepstakes is to build a brand’s mailing list; having a valid email opt-in on the sweepstakes registration page is imperative to the success of the promotion. If you fail to use best practices when setting up your opt-in, then your ability to email users for the purposes you had in mind may be at risk. Here are 3 things to keep in mind when

February 6, 2019

Gmail, Where The Heck Did Our Mail Go?

Gmail has apparently been busy quietly rolling out a new tabbed layout. There has not been a lot of fanfare about it (yet), but it may change the way we receive emails and read emails. And it certainly needs to be on the radar of anyone sending marketing emails. On the surface the change looks pretty simple. Instead of one email stream you now will see three tabs at the

July 17, 2013

Sweepstakes Email Opt-in Best Practices

The primary purpose of many sweepstakes is to build a brand’s mailing list; having a valid email opt-in on

Gmail, Where The Heck Did Our Mail Go?

Gmail has apparently been busy quietly rolling out a new tabbed layout. There has not been a lot of fanfare