Tag: how to make promotion go viral

The Next Ice Bucket Challenge

The beauty of the ice bucket challenge is that it was not conceived in a conference room by high paid creatives trying to think of what the next big viral thing would be. The ice bucket challenge started with a few people dumping water over their heads for charity and challenging others to do the same – and the concept went viral all on its own. No big ad

September 4, 2014

How Can We Make This Go Viral? The Story of #SingForNicole

We have clients frequently ask how we can make their campaign go viral. They want their program to be shared on all of the social channels and spread like wildfire. They want media attention. And to be on trending lists. And to get celebrity attention. And to make money. But how realistic is this? Unfortunately, not very realistic at all. Even with the best creative, and a healthy budget behind

May 13, 2014

What Makes Promotions More Viral

Online promotions have the potential to generate high returns on investment. However, the attributes that make online promotion attractive are subject to a code of Internet etiquette that has developed over the years, springing forth from the personal connections established between younger consumers that have grown up using computers. These rules must be followed if any promotional campaign online is to be successful and go viral. The good news is

October 31, 2012