Recently, I attended the PMA Law Conference at the Fairmont Hotel in Chicago. The conference itself was very Digital/ Internet/ Mobile focused, with traditional sweepstakes and contests placed on the back-burners. One presentation however, given by Linda Goldstein (Manatt, Phelps & Phillips, LLP), offered a “what if” look at a merge of the old and new. Surrounded by one-click solutions and “There’s an app for that.” messaging, Linda’s presentation showcased
