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Tag: IWG

Determining the Odds of Winning

Preparing an Odds Statement is a legal requirement designed to provide transparency and prevent “deceptive advertising.” Because you cannot predict exactly how many people will enter your sweepstakes, the wording of this statement depends on the type of promotion you are running. Here is how to prepare a compliant odds statement. 1. The Standard “Variable” Odds Statement This is the most common format for general random-draw sweepstakes. Since the total

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June 8, 2026

5 Things To Know About Running an Instant Win Game

  Marden-Kane is your source for custom or pre-built instant win games that can be used for your next promotion. Not sure what an instant win game is? Check out our demos, and read on for 5 things to know about them: 1. What is an instant win game? An instant win game is a game of chance where a player finds out instantly if they have won a prize.

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April 27, 2025

What the Heck is an AMOE?: A Guide to Sweepstakes Acronyms

  Sweepstakes rules frequently contain acronyms that are not easily deciphered, like SASE or AMOE. Here is a guide to the most common sweepstakes acronyms that you might come across in a set of sweepstakes rules. AMOE AMOE stands for Alternate Method of Entry (or Alternate Means of Entry). An AMOE is a free, no purchase necessary method of entry that is sometimes included in a Sweepstakes if the usual

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June 8, 2016

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How Do I Know if a Sweepstakes is Legitimate?

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Determining the Odds of Winning

Preparing an Odds Statement is a legal requirement designed to provide transparency and prevent “deceptive advertising.” Because you cannot predict

Read More

5 Things To Know About Running an Instant Win Game

  Marden-Kane is your source for custom or pre-built instant win games that can be used for your next promotion.

Read More

What the Heck is an AMOE?: A Guide to Sweepstakes Acronyms

  Sweepstakes rules frequently contain acronyms that are not easily deciphered, like SASE or AMOE. Here is a guide to

Read More
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Marden-Kane is one of the nation’s foremost promotional marketing service providers. For over 67 years, we’ve supported leading brands to create the best promotional experiences for their most valued customers.

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