Tag: Marketing for the Hispanic Community

Double The Mother’s Day Fun!

Fae Savignano, Marden-Kane SVP, weighs in on Latinos and Mother’s Day. Well, we all know that Mother’s Day is very special! It is so special in fact that some moms have the privilege of celebrating Mother’s Day twice in one year. Because of the tremendous value mothers hold in the Hispanic family unit, and since Latinos embrace both their culture’s traditions with those of the United States, some moms

May 7, 2014

Marketing to a Latin Beat

“Oye Como Va” (Hey what’s up?) was asked by Carlos Santana in his 1970 hit song. Now more than 46 million Latinos/Hispanics living in the US (as per the 2008 US census) are asking us marketers the same question. As they should be, especially since they are quoted as being the fastest growing consumer segment, with an annual spending power of more than $863 billion. Although the Hispanic market can

August 19, 2009

Double The Mother’s Day Fun!

Fae Savignano, Marden-Kane SVP, weighs in on Latinos and Mother’s Day. Well, we all know that Mother’s Day is

Marketing to a Latin Beat

“Oye Como Va” (Hey what’s up?) was asked by Carlos Santana in his 1970 hit song. Now more than 46