Cheryl Thornton, an Account Supervisor at Marden-Kane, contributed this week’s post on the ideal Sweepstakes length. How long should a Sweepstakes run? We have been asked this question from our clients time and time again. Our response has always been that it depends on a Sponsor’s goal and expectations. If a Sponsor is trying to increase their fan base on Facebook, then a thirty day promotion would suit this goal.
