Tag: Sweepstakes

Use Unique Codes for Your Next Instant Win or Sweepstakes

Use unique codes can enhance your next sweepstakes, giveaway, or instant win game. With unique codes incorporated into your promotion you can: Provide tracking of entrants back to a region or store. Give your sales team a specific range of codes that can be tracked back to their sales, which can give you the opportunity to reward the highest producers. Pinpoint game participation to a specific geographic area. Determine

February 28, 2020

Social Contests and Sweepstakes: Favorite (and Least Favorite) Platforms to Use

Social contests and sweepstakes are currently the most popular tactic that we are seeing our clients use to increase brand awareness and reach. The Marden-Kane team has some strong ideas on what social platforms work, and which ones can cause headaches. We compiled this list of pros and cons to use when evaluating social platforms for your brand’s next social promotion. Remember: If you are thinking of running social contests

April 4, 2017

Sweepstakes Rules…. Make Them Official

While many online articles and posts about Sweepstakes and Contests offer great insights and suggestions on ways to increase sweeps engagement or allow you to increase sales by running promotions, there is usually one glaring best practice missing from the majority of these articles; the need for and importance of Official Rules. If the sweeps is on Facebook or other social channel, some articles smartly reference Facebook’s Promotion Guidelines or the best practices

April 27, 2015

How a Fortune 500 Company Runs a Sweepstakes

Ask a Fortune 500 CMO what the most important thing about running a Sweepstakes is, and chances are very good that the top thing on their list is not doing it the “fast and easy” way. Being part of a high profile company means worrying about security, privacy, consistency of brand, legal compliance and a list of other items that are enough to keep most CMOs awake at night.

November 14, 2013

Your Winners List Can Be a Marketing Tool

And the winner is… surprise – your brand! There is an important difference between simply preparing a winners list which is a basic legal requirement, and posting winners. So when addressing the issue of winners lists, use the opportunity to accomplish a few important things. Compliance — First there is the administrative requirement. By law, a winners list must be made available to the public (either online or by mail).

October 1, 2013

Using Bloggers for Sweepstakes and Contests with Your Brand

With an estimated 200 million plus blogs out there, there is probably a good fit for your brand to run a sweepstakes or contest with a blogger. So how do you find that good fit and avoid this? Controversy for Chrysler over online contest Or this? Samsung Leaves Indian Bloggers Stranded in Berlin, Issues Apology With both of these promotions, the brand intent was sound, but the execution was lacking.

August 19, 2013

Sweepstakes Rules are not Something You Should Try and Fake

To say that lawyers like official rules is pretty obvious. I wouldn’t say that promotion sponsors necessarily like official rules but they like what they can do, namely put a protective sheath between themselves and possible legal challenges in a given promotion. On one side you have lawyers and regulators; on the other side you have consumers. Both can bring legal misery if the rules aren’t prepared correctly. Don’t try

February 20, 2013