Are two-dimensional (“2-D”) barcodes such as Microsoft Tag in vogue and the latest technologically driven tool in a marketer’s toolbox? For those who are not familiar with them, 2-D barcodes allow marketers to deliver instantly relevant information to consumers via Smartphones and some feature phones. It’s available on Windows Phone, iPhone, Android, Symbian S60, Blackberry, and J2ME phones. Of course, your phone needs a camera and it must have Internet-access.
