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Category: Administration & Compliance

Paying for Votes Doesn’t Pay Off

  If you are lucky enough to be a finalist in a contest you might think about going to extraordinary lengths to win — like paying for votes. But what really works and what is a bad idea? Before you get yourself into trouble and get disqualified, you should consult the official rules of the contest. The rules outline all the ways you could get disqualified for cheating, and some

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January 31, 2019

3 New Year’s Resolutions for a Better Promotional Marketing Plan

  As the year winds down, it’s that time again when people start thinking about setting resolutions to make the coming year better than the last one. And while it’s usually personal resolutions that make the headlines, like joining a gym or eating less takeout, it’s also a good time to make some resolutions for your business. This year, why not think about incorporating some simple actions to take your

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December 19, 2018

Contest Laws by State

Before you run a promotion in the United States, you might want to check sweepstakes or contest laws by state. Some states have more vigorous laws regulating sweepstakes and contests and you can’t claim you didn’t know what you didn’t know after the fact – there may be big fines for non-compliance. Here is a sampling of states that have strict laws regarding promotions: Florida: In Florida you must register

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August 17, 2018

What is a Sweepstakes?

What is a sweepstakes? A sweepstakes is a chance promotion, where a winner is randomly selected from all eligible entries. Entries into a sweepstakes must either be free for all, or if you want to encourage purchase for entry, then an alternate, free method of entry (AMOE) must also be available. Luck determines a sweepstakes winner rather than any skill or payment. For a sweepstakes you typically collect only the information you need from an

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July 6, 2018

10 Questions to Ask Before Partnering with a Promotion Agency

  A contest, sweepstakes, instant win game or other promotion concept may be a great way for your client to increase sales and build their branding efforts, but if you have never done a promotion before don’t try to do it alone. You will need an experienced, knowledgeable promotion marketing agency to partner with you to make sure you run a legal, compliant, successful promotion. But what should you look for

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June 28, 2018

Can the Official Rules Be Changed After the Promotion Has Started?

Fae Savignano, EVP, wrote this post dealing with a questions we often get from our clients: Can the Official Rules be changed after the promotion has started? All promotions, such as contests, sweepstakes, instant win games, etc. must have an appropriate set of Official Rules that will govern the promotion. These “Official Rules” are referred to as the contract between the sponsor of the promotion and the entrant. And to

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June 15, 2018

Why Asking Questions as Part of a Qualified Entry Sweepstakes is a Good Idea

Fae Savignano, our own EVP, explains what a qualified entry sweepstakes is, and why they could be a great part of your next brand promotion. A sweepstakes entrant may ask…Why do I need to respond to all of these extra questions just to enter a sweepstakes? Are they really required? Don’t they just need my name or email to process my entry? A sweepstakes sponsor may ask…Is it a good

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May 4, 2018

What is Contest Indemnification?

  What is contest indemnification and why do you need it? The dictionary definition of “indemnification” is defined as the noun for form of indemnify, and “indemnify” means that you compensate (someone) for harm or loss or secure (someone) against legal responsibility for their actions. In the contest world, indemnification can take two forms, prize indemnification and general contest indemnification. Prize indemnification is when you offer a large prize in

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November 10, 2017

Win Experiential Marketing with Legal Giveaways

  Experiential Marketing is all about brands creating exciting or memorable experiences for their customer, or potential customers, in order to increase brand affinity. These experiences can be in the form of a limited mini-experience like a meet and greet or surprise freebie in-store, or part of a larger event such as a branded booth at a big sporting event, or even as a large event where the brand is

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October 9, 2017

Official Rules vs. Terms and Conditions: A Guide to Help You Choose Correctly!

EVP Fae Savignano contributed this post on Official Rules vs Terms and Conditions. Promotional Marketing can be a key element in promoting your brand, product and/or service through various forms of on and off line publicity and advertising tactics. When executed properly, promotions can increase sales, brand awareness and consumer engagement. All of which are positive reinforcements why promotions are still and will always be a relevant marketing tool. The

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September 6, 2017
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  • Articles
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  • International
  • Loyalty
  • Marden-Kane
  • Marketing Innovations
  • Mobile
  • Multicultural
  • Prizes
  • Promotion Planning and Trends
  • Security
  • Social Media
  • Sweepstakes
  • Taxes
  • Technology
  • TikTok
  • Twitter / X
  • Uncategorized
  • YouTube
  • Archives

Paying for Votes Doesn’t Pay Off

  If you are lucky enough to be a finalist in a contest you might think about going to extraordinary

Read More

3 New Year’s Resolutions for a Better Promotional Marketing Plan

  As the year winds down, it’s that time again when people start thinking about setting resolutions to make the

Read More

Contest Laws by State

Before you run a promotion in the United States, you might want to check sweepstakes or contest laws by state.

Read More

What is a Sweepstakes?

What is a sweepstakes? A sweepstakes is a chance promotion, where a winner is randomly selected from all eligible entries. Entries

Read More

10 Questions to Ask Before Partnering with a Promotion Agency

  A contest, sweepstakes, instant win game or other promotion concept may be a great way for your client to

Read More

Can the Official Rules Be Changed After the Promotion Has Started?

Fae Savignano, EVP, wrote this post dealing with a questions we often get from our clients: Can the Official Rules

Read More

Why Asking Questions as Part of a Qualified Entry Sweepstakes is a Good Idea

Fae Savignano, our own EVP, explains what a qualified entry sweepstakes is, and why they could be a great part

Read More

What is Contest Indemnification?

  What is contest indemnification and why do you need it? The dictionary definition of “indemnification” is defined as the

Read More

Win Experiential Marketing with Legal Giveaways

  Experiential Marketing is all about brands creating exciting or memorable experiences for their customer, or potential customers, in order

Read More

Official Rules vs. Terms and Conditions: A Guide to Help You Choose Correctly!

EVP Fae Savignano contributed this post on Official Rules vs Terms and Conditions. Promotional Marketing can be a key element

Read More
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Marden-Kane is one of the nation’s foremost promotional marketing service providers. For over 67 years, we’ve supported leading brands to create the best promotional experiences for their most valued customers.

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