Skip to content
Marden kane gold logo
  • Home
  • Our Services
    • Our Process
    • Our Work
  • Company History
    • Team
  • Careers
  • FAQ
  • Scammer Alert
  • Blog
  • Home
  • Our Services
    • Our Process
    • Our Work
  • Company History
    • Team
  • Careers
  • FAQ
  • Scammer Alert
  • Blog
Contact us

Category: Administration & Compliance

How to Do a Giveaway on YouTube

Brands and influencers have learned that the best way to build their YouTube audience is to run a sweepstakes or giveaway on YouTube. A giveaway is the perfect opportunity to ask people to like, comment and share your content with the world in exchange for an entry. You must use caution when running a giveaway, however, to ensure you do not get into any trouble with YouTube or the law.

Read More »
April 7, 2021

Run a Legal Pay to Play Sweepstakes

The newest promotion trend is to run a pay to play sweepstakes where you can earn entries with purchase. For many e-commerce providers, a sweepstakes with the chance at winning a high value prize can be used to boost sales or donations. Every dollar spent can earn an entry into the sweepstakes, and bonus entries can be earned for purchasing certain products or making a purchase at a certain time.

Read More »
March 26, 2021

5 Ideas for a Successful Cinco de Mayo Promotion

Cinco do Mayo has become a huge party day in the bar and restaurant business. You can take your party – whether it be in your restaurant or via a takeout box — to the next level with these five ideas for a Cinco de Mayo promotion. 1. Run a Cinco de Mayo Social Sweepstakes or Contest Run a social sweepstakes or contest on Twitter or Instagram for a chance

Read More »
March 19, 2021

March Madness: How to Run a Bracket Challenge

March means the return of flowers, longer hours of daylight, St Patrick’s Day – and March Madness. The annual bracket challenge basketball tournament is known to basketball fans and non-fans, on TVs in bars and in homes across the country, where people talk about their picks to win it all. A bracket challenge like the March Madness tournament can be a fantastic promotion vehicle for your business, and you can

Read More »
March 11, 2021

Put That Sweepstakes Data to Work

The primary reason our clients say they want to run a sweepstakes is to be able to put that sweepstakes data to work to find new potential clients and increase sales. A sweepstakes is a terrific way to achieve those goals! However, if you do not make sure you follow data privacy laws and consumer protection guidance, then that data you collect as part of a sweepstakes campaign can not

Read More »
February 12, 2021

Promoting “Singles Day” in the U.S.A.

Singles Day originated in China during the 1990’s and is still celebrated on November 11th (11/11) each year. As you can see, the date corresponds with four “ones”, representing four singles. Similar to China’s Singles Day on 11/11, the UK celebrates that day on 3/11 and the U.S.A. on 9/22…this of course is above and beyond our Singles Awareness Day on 2/15, that follows our national Valentine’s Day. According to

Read More »
September 21, 2020

Can You Use a Coupon as a Prize?

Question: Can you offer a coupon as a prize in a sweepstakes or contest? Answer: It depends. If the coupon or voucher value covers the entire full priced item without any hidden fees (like shipping & handling, etc.) then you can offer it as a prize coupon. But if the coupon offered is for savings on a purchase, or if it does not cover the shipping and handling necessary to

Read More »
September 17, 2020

Federal Lottery Laws Explained

According to Federal Lottery Laws, it is illegal to operate a lottery through the mail or over the telephone. Let’s begin by explaining what a lottery is…A lottery is generally defined as a promotion in which all three of the following elements are present: prize, chance, and consideration (otherwise known as, the “Standard Lottery Rule”). Most states follow this Standard Lottery Rule; and all 50 states and the District of

Read More »
July 24, 2020

How Do I Run a Text to Win Sweepstakes?

A text to win sweepstakes provides your customers with a quick, easy way to enter a sweepstakes from a mobile phone. A text to win can be set up in days instead of weeks. This type of promotions is fast to enter. And it provides a way to collect minimal private, personal information if your brand is privacy focused. Here are 6 best practices to consider when running a text

Read More »
June 26, 2020

Mexico Sweepstakes Basics

Are you thinking of running a sweepstakes in Mexico? If the answer is yes, then you should note that the Mexico sweepstakes laws and regulations regarding promotions (e.g., games of chance and/or contests of skill) differ from US law and other countries. We compiled a list of frequently asked questions we typically receive regarding promotions in Mexico that should provide you with some general information during your planning stages. Is

Read More »
May 13, 2020
« Previous Page1 Page2 Page3 Page4 Page5 Next »

Recent Posts

Best Practices for Running a Pet-Themed Promotion

Everybody’s Using Social for Everything! But Are They Really?!?

Are Rules Drafted with the Help of AI Safe?

Why Timelines Matter: The Quiet Force Behind a Successful Promotion

Creative Mother’s Day Promotion Ideas

Data Privacy Framework (DPF)

Categories

  • Administration & Compliance
  • Articles
  • Branding
  • Case Studies
  • Consultation
  • Contests
  • Digital Marketing
  • Facebook
  • Infographics
  • Instagram
  • Instant Win Games
  • International
  • Loyalty
  • Marden-Kane
  • Marketing Innovations
  • Mobile
  • Multicultural
  • Prizes
  • Promotion Planning and Trends
  • Security
  • Social Media
  • Sweepstakes
  • Taxes
  • Technology
  • TikTok
  • Twitter / X
  • Uncategorized
  • YouTube
  • Archives
  • Administration & Compliance
  • Articles
  • Branding
  • Case Studies
  • Consultation
  • Contests
  • Digital Marketing
  • Facebook
  • Infographics
  • Instagram
  • Instant Win Games
  • International
  • Loyalty
  • Marden-Kane
  • Marketing Innovations
  • Mobile
  • Multicultural
  • Prizes
  • Promotion Planning and Trends
  • Security
  • Social Media
  • Sweepstakes
  • Taxes
  • Technology
  • TikTok
  • Twitter / X
  • Uncategorized
  • YouTube
  • Archives

How to Do a Giveaway on YouTube

Brands and influencers have learned that the best way to build their YouTube audience is to run a sweepstakes or

Read More

Run a Legal Pay to Play Sweepstakes

The newest promotion trend is to run a pay to play sweepstakes where you can earn entries with purchase. For

Read More

5 Ideas for a Successful Cinco de Mayo Promotion

Cinco do Mayo has become a huge party day in the bar and restaurant business. You can take your party

Read More

March Madness: How to Run a Bracket Challenge

March means the return of flowers, longer hours of daylight, St Patrick’s Day – and March Madness. The annual bracket

Read More

Put That Sweepstakes Data to Work

The primary reason our clients say they want to run a sweepstakes is to be able to put that sweepstakes

Read More

Promoting “Singles Day” in the U.S.A.

Singles Day originated in China during the 1990’s and is still celebrated on November 11th (11/11) each year. As you

Read More

Can You Use a Coupon as a Prize?

Question: Can you offer a coupon as a prize in a sweepstakes or contest? Answer: It depends. If the coupon

Read More

Federal Lottery Laws Explained

According to Federal Lottery Laws, it is illegal to operate a lottery through the mail or over the telephone. Let’s

Read More

How Do I Run a Text to Win Sweepstakes?

A text to win sweepstakes provides your customers with a quick, easy way to enter a sweepstakes from a mobile

Read More

Mexico Sweepstakes Basics

Are you thinking of running a sweepstakes in Mexico? If the answer is yes, then you should note that the

Read More
Load More
let’s talk

Leave Nothing to Chance

Schedule a consultation with our team and let’s make things happen!

Contact us

Who We Are

Marden-Kane is one of the nation’s foremost promotional marketing service providers. For over 67 years, we’ve supported leading brands to create the best promotional experiences for their most valued customers.

Contact Info

  • Marden-Kane, Inc.
  • 575 Underhill Blvd. Suite 222
  • Syosset, NY 11791-3416
  • expert@mardenkane.com
  • 516-365-3999

join our Newsletter

Select list(s) to subscribe to


By signing up to this newsletter list you're agreeing to receive updates, promotions and news about Marden-Kane, Inc.
© 2026 Marden-Kane, Inc. Designed by Fullerton Strategies

Privacy Policy | Opt-Out

Linkedin-in Facebook Instagram