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Category: Contests

Prize Fail: Avoid These Prizes

  Don’t have a prize fail! Take the advice of the experts at Marden-Kane on what prizes to avoid – and what works! – for your next sweepstakes or contest.   “A prize by any other name is still a prize” and one would hope that it will bring joy to the lucky winner. But this is not always true as some enter just for entering then realizes that their prize

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February 28, 2017

What is Contest Collusion?

  Contest collusion is a term used in conjunction with scams or fraudulent promotions or promotion activity. Here is the definition of collusion. Contest collusion by a brand could occur if a contest is rigged by a sponsor so that winners are selected based on something other than actual entry criteria. Other examples might include not selecting a winner at random, or allowing people to enter and win who either work for

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January 27, 2017

6 Ways to Spot a Sweepstakes Scam

The sweepstakes scam is one of the biggest challenges of running a legitimate promotional marketing company. It can sometimes be hard for us to get people to enter a promotion, award prizes, or even send email notifications to winners because people are unsure if the promotion is on the level. Here are some quick tips to be able to spot a sweepstakes scam from a real one. Are they asking

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October 11, 2016

Run a Legal Giveaway

  Trying to figure out how to run a legal giveaway? It’s easier than you think – or not, depending on where you are running your giveaway, who can enter, how you collect and use data, and what you are giving away. First, there are some basic things to know about the legalities of a giveaway. In the United States, a giveaway, or sweepstakes in legal terminology, is when you

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September 30, 2016

Online vs Offline Contests: Which One Is Better for Your Brand?

  Online vs offline contests and sweepstakes — what are the differences, and which is best? The good news is as long as all legal requirements are met, your brand can run either successfully! Entries can be collected online using a web form or offline on printed entry forms that can be mailed in or collected in stores. Instant wins can be done with an online virtual scratch-off or animated “play

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September 13, 2016

Working with Third Party Brands for a Contest

  You should approach working with third party brands in a contest or sweepstakes with caution. Giving away highly sought after prizes like trips, electronics or gift cards, or running promotions on social platforms, may seem like a great idea to garner interest and new followers for your brand. However, if you are naming a specific brand name other than your own as part of your contest, you may need

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September 8, 2016

Black Friday Promotion Ideas to Make Your Brand Stand Out

Black Friday is coming, and it’s time to come up with a hook that will make shoppers want to come to your store on the big day. Here are some tips to get your planning started. Start early. Get your mailing or email list ready a few months or weeks prior to Black Friday. A good way to make sure your list is ready is to send out countdown emails

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August 31, 2016

#Hashtag Contests 101

  The buzzword in contests right now are hashtag contests (or hashtag sweepstakes). These types of promotions are easy to run, less expensive than setting up a contest web site, and don’t require a lot of lead time. The simplicity and low cost appeals to a lot of businesses anxious to expand their social channels, but you will still need to follow some best practices to ensure that you don’t run

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May 17, 2016

The 7 Deadly Sins of Promotional Marketing

Marketing your products and services with sweepstakes, contests, loyalty programs or coupons is a proven way to get new customers and keep existing ones. How could giving something away or providing incentives go wrong?  Trust us, it can. To ensure success, try to avoid any of these 7 deadly sins of promotional marketing. Greed: Asking for money. We know for many companies, the primary goal of promotional marketing is to

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May 13, 2016

How to Contact Winners in Social Media Contests

  Running a promotion on Twitter or Instagram or other social platform is fairly easy. You basically follow the social platform guidelines, post rules, collect entries and select winners from valid posts or tweets or pins. The hard part can be contacting and clearing winners. In a traditional contest where a form is used to collect data you typically collect address and phone or email so contacting winners is easy.

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February 23, 2016
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Categories

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  • Archives
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  • Articles
  • Branding
  • Case Studies
  • Consultation
  • Contests
  • Digital Marketing
  • Facebook
  • Infographics
  • Instagram
  • Instant Win Games
  • International
  • Loyalty
  • Marden-Kane
  • Marketing Innovations
  • Mobile
  • Multicultural
  • Prizes
  • Promotion Planning and Trends
  • Security
  • Social Media
  • Sweepstakes
  • Taxes
  • Technology
  • TikTok
  • Twitter / X
  • Uncategorized
  • YouTube
  • Archives

Prize Fail: Avoid These Prizes

  Don’t have a prize fail! Take the advice of the experts at Marden-Kane on what prizes to avoid – and

Read More

What is Contest Collusion?

  Contest collusion is a term used in conjunction with scams or fraudulent promotions or promotion activity. Here is the

Read More

6 Ways to Spot a Sweepstakes Scam

The sweepstakes scam is one of the biggest challenges of running a legitimate promotional marketing company. It can sometimes be

Read More

Run a Legal Giveaway

  Trying to figure out how to run a legal giveaway? It’s easier than you think – or not, depending

Read More

Online vs Offline Contests: Which One Is Better for Your Brand?

  Online vs offline contests and sweepstakes — what are the differences, and which is best? The good news is as

Read More

Working with Third Party Brands for a Contest

  You should approach working with third party brands in a contest or sweepstakes with caution. Giving away highly sought

Read More

Black Friday Promotion Ideas to Make Your Brand Stand Out

Black Friday is coming, and it’s time to come up with a hook that will make shoppers want to come

Read More

#Hashtag Contests 101

  The buzzword in contests right now are hashtag contests (or hashtag sweepstakes). These types of promotions are easy to run,

Read More

The 7 Deadly Sins of Promotional Marketing

Marketing your products and services with sweepstakes, contests, loyalty programs or coupons is a proven way to get new customers

Read More

How to Contact Winners in Social Media Contests

  Running a promotion on Twitter or Instagram or other social platform is fairly easy. You basically follow the social

Read More
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Who We Are

Marden-Kane is one of the nation’s foremost promotional marketing service providers. For over 67 years, we’ve supported leading brands to create the best promotional experiences for their most valued customers.

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  • Marden-Kane, Inc.
  • 575 Underhill Blvd. Suite 222
  • Syosset, NY 11791-3416
  • expert@mardenkane.com
  • 516-365-3999

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