Category: Social Media

3 Twitter Sweepstakes Best Practices

Running a sweepstakes on Twitter can be the fastest to market, and most cost effective, method of running a sweepstakes. However, things can quickly go wrong if you don’t follow these 3 simple best practices: Follow the brand. The only way to privately contact your potential winners via Twitter is still via direct message (DM). And the only way to DM an entrant is if they follow your

July 23, 2014

5 Social Media Sweepstakes Best Practices

A social media sweepstakes will reach more people than with traditional media. But please do your homework and follow these simple tips for social media sweepstakes success. 1. One social media platform at a time. We get a lot of emails from clients wanting to have a Sweepstakes run on multiple platforms. Many clients want a sweeps on “all the social media.” While this may seem like a good

September 10, 2013

Using Bloggers for Sweepstakes and Contests with Your Brand

With an estimated 200 million plus blogs out there, there is probably a good fit for your brand to run a sweepstakes or contest with a blogger. So how do you find that good fit and avoid this? Controversy for Chrysler over online contest Or this? Samsung Leaves Indian Bloggers Stranded in Berlin, Issues Apology With both of these promotions, the brand intent was sound, but the execution was lacking.

August 19, 2013

Use Content Moderation to Ensure Fair Play

There is a torrent of content being produced and distributed through the various social platforms. The overwhelming volume may have us believe it is impossible to keep watch over it all. That’s not true, at least for content created by marketers. The FTC has refreshed their Truth in .com Disclosures Report. It is a good idea to review their latest take on how to remain within their guidelines and

July 25, 2013

Social Engineering is an Often Overlooked Cause of Social Media Hacking

Hacking usually describes the malicious activities technologists engage in to steal information such as social security numbers from individuals. Hacking into social media networks is more about temporarily causing damage to a product or brand and not usually directed at an individual. The latter requires far less technical talent but they do have an advanced set of particular skills called “Social Engineering.” What are social engineers? They are sort of

February 25, 2013