Category: Social Media

Social Engineering is an Often Overlooked Cause of Social Media Hacking

Hacking usually describes the malicious activities technologists engage in to steal information such as social security numbers from individuals. Hacking into social media networks is more about temporarily causing damage to a product or brand and not usually directed at an individual. The latter requires far less technical talent but they do have an advanced set of particular skills called “Social Engineering.” What are social engineers? They are sort of

February 25, 2013

Social Media Promotion Strategies for Businesses; Contests, Sweepstakes, and Social Media

Nowadays social media promotions provide powerful weaponry to have in your brand’s arsenal. Using a clearly defined business promotion strategy, savvy businesses have made this arena an essential part of their marketing mix.

December 5, 2012

How to Create a Twitter Contest

Social media has emerged as a communication channel that allows users to connect with others through means other than phone or email.

November 7, 2012

How to Create a Facebook Contest

Running a contest on your Facebook page is a popular and effective strategy. According to a poll conducted by Econsultancy, special offers and promotions are the first reason for Facebook users to “like” a Facebook page. By running a contest, you can have the opportunity to make your Facebook page more fun, build a list of people interested in your business and expand the number of your fans. If you

July 31, 2012

Facebook and the $104 Billion Question.

Facebook made playing tag cool again. We’re speaking, of course of tagging and being tagged in photos. This social functionality may seem easy to take and easy to forget but like a gateway drug it cut a path for businesses to attempt to tap into more consuming behaviors from highly engaged Facebook users. It is not the number of total users spread around the globe that matters to businesses. The

May 18, 2012