Tag: compliance

TCPA Compliance: What it Means for Promotional Marketers

Beginning October 16, 2013, prior express written consent is now required for all autodialed and/or pre-recorded calls or texts sent or made to cell phones and pre-recorded calls made to residential land lines for marketing purposes. As Marden-Kane reported last year, it may be all too easy to get in trouble if you use data collected in a prior promotional campaign. If you plan on using any phone numbers that were

July 14, 2014

How a Fortune 500 Company Runs a Sweepstakes

Ask a Fortune 500 CMO what the most important thing about running a Sweepstakes is, and chances are very good that the top thing on their list is not doing it the “fast and easy” way. Being part of a high profile company means worrying about security, privacy, consistency of brand, legal compliance and a list of other items that are enough to keep most CMOs awake at night.

November 14, 2013

Your Sweepstakes Entry Form Template: How Much Data Do You Really Need?

We once had someone come to us after they ran a promotion to tell us that they were having a hard time contacting winners. It turns out they were so busy trying to protect the user by not collecting personal data on individual entrants that they had not collected a way to contact the winners! We understand the need for privacy controls, but in order to add someone to a

October 21, 2013

Your Winners List Can Be a Marketing Tool

And the winner is… surprise – your brand! There is an important difference between simply preparing a winners list which is a basic legal requirement, and posting winners. So when addressing the issue of winners lists, use the opportunity to accomplish a few important things. Compliance — First there is the administrative requirement. By law, a winners list must be made available to the public (either online or by mail).

October 1, 2013

The Legalities of a Sweepstakes Campaign

Sweepstakes are becoming more popular as a way of building brand awareness. Online and mobile marketing have made them extremely accessible to consumers, allowing the sponsor of the sweepstakes to reach them no matter where they are, with increased speed and sense of urgency. Sweepstakes are attractive to consumers, as they provide the excitement of possibly of winning something of value.

December 6, 2012

Contest Management Experts; Planning, Legalities, and Execution

Putting together a contest that meets your objectives can be fun and exciting especially when your plan is well thought out. A hard-hitting call to action will drive consumers to your brand, when you pay attention to what is important to them. Most important will be creating a prize structure based on what they like and need.

December 5, 2012

Contest Rules and Regulations Template; Let the Experts Handle It

As the premier company for managing all aspects of promotional campaigns, from contests to sweepstakes and more, Marden Kane can accelerate the development of your promotional campaign through the use of a planning template. One of the most essential elements in creating a viable and successful contest is making sure your promotion’s rules and regulations comply with all legal requirements. Many of the questions that arise concern eligibility, geographic boundaries,

December 5, 2012

Advertising, Marketing, and Promotions; Contests and Sweepstakes with the Experts

Only a company in business for over 57 years can claim the sufficient expertise to be known as a leader. At Marden-Kane we are not just considered a leader in flawless execution; we are considered the premier company to go to for promotions that create exceptional results.

December 5, 2012

Custom Sweepstakes Solutions

One of the best ways to engage your customers is through a sweepstakes campaign. When you offer a chance to win something for free you generate awareness and good will that gets amplified by word-of-mouth advertising and social sharing.

November 23, 2012

Legal Compliance Guidelines for Online Sweepstakes and Contests

Online contests and sweepstakes can be very effective tools to create buzz and generate interest in products and brands. Contests tend to increase web traffic, creating a positive sales effect. Laws and regulations are in place governing Internet marketing, enabling businesses to conduct contests and sweepstakes fairly and correctly. In addition, potential liability issues are mitigated when contests and sweepstakes are held in accordance with these pertinent rules and regulations. Below are some important legal aspects to consider when conducting an online sweepstake or contest.

October 10, 2012