Tag: official rules

Best Practices for Running a Pet-Themed Promotion

When running a pet-themed promotion, you are tapping into a deeply emotional space. For many, pets are family members, and the stakes for health and safety are much higher than a standard giveaway. Here are the essential do’s and don’ts for a successful and ethical pet promotion: The Do’s: Focusing on Health and Safety DO prioritize safety standards. Ensure any physical prizes (toys, treats, or gear) meet rigorous safety certifications. Avoid

April 30, 2026

Everybody’s Using Social for Everything! But Are They Really?!?

There’s basically no such thing as doing any type of marketing without social platforms being part of the grand plan. Their reach is undeniable. While social platforms are an integral part of today’s marketing landscape, each one of them has their own restrictions and rules to abide by, and they’re not always easy to figure out. Platforms such as Instagram & Facebook (Meta) specifically state that they will not provide

April 22, 2026

Are Rules Drafted with the Help of AI Safe?

The question is… is it OK to rely on AI to draft rules, are they “safe” to use, are they “accurate,” are they “legally compliant?” I think we can agree that AI is fast and efficient. It is exciting to see your rules complete in just a few seconds – a huge windfall that you can produce a set of rules in a matter of minutes and the cost benefit

April 21, 2026

Why Timelines Matter: The Quiet Force Behind a Successful Promotion

In the world of promotion marketing, most of the attention naturally gravitates toward the exciting elements, such as the creative/visuals, the prize, the social buzz, and that satisfying moment when a prize winner is confirmed. However, long before a promotion captures the public’s attention, something far less glamorous determines whether it will run smoothly or fall apart: the timeline. Timelines were never meant to steal the spotlight. In fact, they

April 14, 2026

Official Rules vs. Terms and Conditions: A Guide to Help You Choose Correctly!

EVP Fae Savignano contributed this post on Official Rules vs Terms and Conditions. Promotional Marketing can be a key element in promoting your brand, product and/or service through various forms of on and off line publicity and advertising tactics. When executed properly, promotions can increase sales, brand awareness and consumer engagement. All of which are positive reinforcements why promotions are still and will always be a relevant marketing tool. The

September 6, 2017

Facebook Advertising Made Easy

Unlike traditional media, Facebook advertising reaches the exact audience you want. Facebook holds a plethora of information from where we live, who our friends are, what we Like and don’t Like, what we look like, how old we are, how old our kids are, what we like to do on vacation, what movies we watch, and so much more… → What to know before getting started Facebook advertising is classified

May 28, 2013

The 7 Habits of a Successful Online Promotion Agency

Today in Chicago, the association formerly known as the Promotion Marketing Association will meet at its annual conference. The biggest buzz being generated this year is the fact that they are currently undergoing a name change. They are now known as the Brand Activation Association. The rationale according to the PMA is that: “The explosion of new-age channels has altered clients marketing cultures. The BAA will take on the role

April 2, 2013

Is there such thing as a worldwide, English only contest?

We are frequently asked if it’s possible to run a worldwide, English only contest. A lot goes into providing an answer. Eligible countries and what type of promotion you want to run are two major areas of consideration. Prizes also can be tricky and you need to be prepared for additional effort in prize fulfillment. So the short answer is: unfortunately no with the long list of country by

March 21, 2013

Put a Solid Contest Administration Plan in Place

One essential element of a successful contest is making sure you have a solid plan to administer the various aspects of the promotion. It begins with making certain what you are considering is compliant with lottery laws and a variety of legal guidelines. The first thing to consider is the difference between a contest and a sweepstakes. These terms are sometimes used interchangeably and incorrectly. Winners in a contest are

March 13, 2013

Sweepstakes Rules are not Something You Should Try and Fake

To say that lawyers like official rules is pretty obvious. I wouldn’t say that promotion sponsors necessarily like official rules but they like what they can do, namely put a protective sheath between themselves and possible legal challenges in a given promotion. On one side you have lawyers and regulators; on the other side you have consumers. Both can bring legal misery if the rules aren’t prepared correctly. Don’t try

February 20, 2013