Tag: official rules

Official Rules vs. Terms and Conditions: A Guide to Help You Choose Correctly!

EVP Fae Savignano contributed this post on Official Rules vs Terms and Conditions. Promotional Marketing can be a key element in promoting your brand, product and/or service through various forms of on and off line publicity and advertising tactics. When executed properly, promotions can increase sales, brand awareness and consumer engagement. All of which are positive reinforcements why promotions are still and will always be a relevant marketing tool. The

September 6, 2017

Facebook Advertising Made Easy

Unlike traditional media, Facebook advertising reaches the exact audience you want. Facebook holds a plethora of information from where we live, who our friends are, what we Like and don’t Like, what we look like, how old we are, how old our kids are, what we like to do on vacation, what movies we watch, and so much more… → What to know before getting started Facebook advertising is classified

May 28, 2013

The 7 Habits of a Successful Online Promotion Agency

Today in Chicago, the association formerly known as the Promotion Marketing Association will meet at its annual conference. The biggest buzz being generated this year is the fact that they are currently undergoing a name change. They are now known as the Brand Activation Association. The rationale according to the PMA is that: “The explosion of new-age channels has altered clients marketing cultures. The BAA will take on the role

April 2, 2013

Is there such thing as a worldwide, English only contest?

We are frequently asked if it’s possible to run a worldwide, English only contest. A lot goes into providing an answer. Eligible countries and what type of promotion you want to run are two major areas of consideration. Prizes also can be tricky and you need to be prepared for additional effort in prize fulfillment. So the short answer is: unfortunately no with the long list of country by

March 21, 2013

Put a Solid Contest Administration Plan in Place

One essential element of a successful contest is making sure you have a solid plan to administer the various aspects of the promotion. It begins with making certain what you are considering is compliant with lottery laws and a variety of legal guidelines. The first thing to consider is the difference between a contest and a sweepstakes. These terms are sometimes used interchangeably and incorrectly. Winners in a contest are

March 13, 2013

Sweepstakes Rules are not Something You Should Try and Fake

To say that lawyers like official rules is pretty obvious. I wouldn’t say that promotion sponsors necessarily like official rules but they like what they can do, namely put a protective sheath between themselves and possible legal challenges in a given promotion. On one side you have lawyers and regulators; on the other side you have consumers. Both can bring legal misery if the rules aren’t prepared correctly. Don’t try

February 20, 2013