Tag: promotion ideas

How the High Cost of Gas Affects Your Promotional Offers

High gas prices have driven a shift in consumer behavior and marketing tactics. Americans are driving less and changing vacation plans, leading companies to reallocate marketing budgets toward digital giveaways. Sweepstakes now increasingly focus on offering “free” gas money and food to attract cash-strapped consumers. The current combination of higher fuel costs, inflation, and restricted traffic in the Strait of Hormuz has pushed the national average for regular gasoline to

May 21, 2026

Why You Should Run a Memorial Day Sweepstakes

Memorial Day is, primarily, a solemn occasion to honor the men and women who have made the ultimate sacrifice in service to our country. It is a day of reflection and gratitude. Simultaneously, Memorial Day weekend serves as the unofficial kickoff to summer. It’s a time when families take advantage of the long weekend for quick getaways, backyard barbecues, and quality time together. For brands, this creates a unique dual-natured

May 15, 2026

Red, White and Blue Promotion Ideas

This post on patriotic promotion ideas was contributed by Marden-Kane EVP, Fae Savignano. Don’t use up all of your great patriotic ideas just for a Fourth of July promotion, save some for the rest of the year. That’s right, the calendar is full of patriotic and national holidays where a red, white and blue promotion can be a Star-Spangled hit! Maybe it’s a little too late to run a promotion

June 28, 2018