User Generated Content (“UGC”) are digital assets (videos, photos, essays) created by an individual. When UGC is used in conjunction with a Skills Contest, entrants become really invested in their submissions, and in turn, the brand. Contests, compared to Sweepstakes, typically see a lower number of entries. However, the quality of the entry submissions and entrant engagement often outweighs the high entry count. A “standard” UGC Contest typically consists of
