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Tag: UGC Contests

Setting the Bar: Quality vs. Quantity of User Generated Content (UGC) Contests

  There is no short answer on how to get your customers to create a lot of quality user generated content (UGC). But what we see over and over again in our client promotions is that if the bar is set too high, you may only get a few entries. Set it too low, you may get a ton of entries but not a lot of quality or even eligible, entries.

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September 11, 2014

Top 10 Promotion Trends of 2013

Last year our clients all wanted a Facebook Sweepstakes app, the year before it was YouTube video contest. This year, our clients have a whole new slew of requests for what they want to do or have in their promotion. Here is the list of what clients asked for the most in 2013: 1. Instagram and Pinterest – This was the year of the brand on Instagram and Pinterest. As

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December 12, 2013

You might be Very Surprised by These YouTube Contest Restrictions

  Update: As of August 2015 the policies were updated again. Please see our most recent article on YouTube Contest Guidelines. YouTube publishes a comprehensive list of Contest Policies and Guidelines. While other platforms lack clarity about how they can be used, YouTube contest restrictions do a great job communicating what you can and cannot do. It is a good place to start when planning your next contest promotion. One

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November 8, 2013

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Setting the Bar: Quality vs. Quantity of User Generated Content (UGC) Contests

  There is no short answer on how to get your customers to create a lot of quality user generated

Read More

Top 10 Promotion Trends of 2013

Last year our clients all wanted a Facebook Sweepstakes app, the year before it was YouTube video contest. This year,

Read More

You might be Very Surprised by These YouTube Contest Restrictions

  Update: As of August 2015 the policies were updated again. Please see our most recent article on YouTube Contest

Read More
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Marden-Kane is one of the nation’s foremost promotional marketing service providers. For over 67 years, we’ve supported leading brands to create the best promotional experiences for their most valued customers.

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  • 575 Underhill Blvd. Suite 222
  • Syosset, NY 11791-3416
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