Author: jennifer

8 Creative Employee Incentive Ideas to Inspire Your Work From Home Staff

COVID-19 has turned many companies upside down in how they approach their work and the engagement of their employees. Here are 8 employee incentive ideas to inspire your work from home staff to work harder than ever, even when the new normal is not so normal. 1. Encourage Self Care How are you encouraging self-care for employees that are working from home? Run a promotion on Facebook asking your

April 10, 2020

Prize Fulfillment Considerations for Your Next Sweepstakes or Contest

Prize fulfillment is the part of the sweepstakes or contest that consumers may love the best, but for the promotion administrator there is a lot more involved than putting a prize in the mail. Here are 6 things to consider when putting together a plan for prize fulfillment for your next sweepstakes, contest or instant win game. 1. Prize sourcing Giving away the latest goods, services, and experiences takes planning

March 11, 2020

Use Unique Codes for Your Next Instant Win or Sweepstakes

Use unique codes can enhance your next sweepstakes, giveaway, or instant win game. With unique codes incorporated into your promotion you can: Provide tracking of entrants back to a region or store. Give your sales team a specific range of codes that can be tracked back to their sales, which can give you the opportunity to reward the highest producers. Pinpoint game participation to a specific geographic area. Determine

February 28, 2020

McMillion$ and the Importance of Instant Win Game Security

If you aren’t sure why instant win game security is that big of a deal, you might want to watch the new HBO docuseries called McMillion$. It details the strange, and almost unbelievable, true story of how an employee at a promotional marketing company called Simon Marketing, a former competitor of Marden-Kane’s, committed fraud in the McDonald’s Monopoly games between 1989 and 2001, bilking McDonald’s and their customers out of

February 13, 2020

How to Run a Legal Scavenger Hunt

Ever thought about running a treasure hunt or scavenger hunt as part of your brand’s marketing efforts? A legal scavenger hunt is the way to engage your loyal customers and offer a fun, immersive experience. Depending on the level of skill involved in your scavenger hunt, the promotion may be deemed a contest (skill-based) or a sweepstakes (game of chance). Either way, you will want to have a full

January 22, 2020

5 Ways a Sweepstakes Can Help Your New Business Marketing Goals

We get it. Running a new business probably takes up all of your time, and you don’t have a lot of extra energy to think about marketing your business. Running a simple sweepstakes, however, could be the way to meet your new business marketing goals. By running a 30 day simple sweepstakes with a high value prize you could achieve one of the following five new business marketing goals: Get

January 20, 2020

No Purchase Necessary for Running a Sweepstakes

In the United States, No Purchase Necessary is a term associated with all sweepstakes. Legally, in order to run a sweepstakes you cannot require a purchase in order to enter. However, that doesn’t mean that you can’t ask entrants to make a purchase – it just means that anyone entering without purchase must have the same chance as someone entering with purchase. Here are two ways to use a sweepstakes

January 13, 2020

Can You Run an Instagram Stories Sweepstakes?

Clients have been asking us lately if they can run an Instagram Stories sweepstakes or contest. Here are the facts. What are Instagram Stories? Instagram Stories are a feature of Instagram that allows users to post short videos or photos of their day in a sort of “highlight reel” that disappears in 24 hours. Similar to Snapchat, you can add text or animation or effects to your posts, as well

January 3, 2020

10 Cool Winter Prize Ideas

As the temperatures continue to drop, businesses wonder what they should give away with during their winter promotions. Here are 10 cool winter prize ideas for the cold weather season: 1. A trip to Iceland A trip to see the Northern Lights is on most people’s bucket lists. Make dreams come true with a trip to Iceland to see the lights up close. 2. Tickets to a hockey game Let’s

December 27, 2019

The Most Visited Promotional Marketing Posts You Should Consult in 2020

These were the most visited promotional marketing posts by Marden-Kane from 2019. There were quite a few trending topics — like TikTok Contests, tying the Tokyo Olympics into your promotion, content moderation basics, and more! You might want to revisit them for your 2020 promotional marketing planning! 1. How to Run a Legal TikTok Contest or Sweepstakes TikTok does not currently have any posted contest guidelines, but that doesn’t mean

December 5, 2019