Author: mardenkane

Facebook Advertising Made Easy

Unlike traditional media, Facebook advertising reaches the exact audience you want. Facebook holds a plethora of information from where we live, who our friends are, what we Like and don’t Like, what we look like, how old we are, how old our kids are, what we like to do on vacation, what movies we watch, and so much more… → What to know before getting started Facebook advertising is classified

May 28, 2013

5 Easy Rules to Follow for Pinterest Promotions

A recent study by web analytics firm Simply Measured reports that more than two thirds of the world’s most recognized brands now have a presence on Pinterest. Many brands are being managed by individuals who signed up as themselves instead of the business they work for as a by-product of early adoption of the platform. These individuals who are often working under the radar of their internal legal team’s radar

May 7, 2013

Will Twitter’s Impending Verification Process have an effect on Promotions?

For a brief, yet terrifying, moment last Tuesday, Twitter followers of the Associated Press were alarmed after reading a tweet that alleged two explosions went off at the White House injuring the President. A press conference was held shortly after and the AP stated that their Twitter account had been hacked. Unfortunately, the short-lived panic of the 140 character message had already made an immediate impact. Hacking news organizations and

April 29, 2013

140 Characters are Nice but a Vine is worth 1,000 Words

The phenomenon of user generated video began in 2005 with the introduction of YouTube. YouTube will retain its rightful place as the platform that started it all but there are new alternatives each with its own kind of quirky reason for being. One such newcomer that has burst on the scene is Vine. Vine is a video sharing application that was bought by Twitter last fall. Vine can be downloaded

April 9, 2013

The 7 Habits of a Successful Online Promotion Agency

Today in Chicago, the association formerly known as the Promotion Marketing Association will meet at its annual conference. The biggest buzz being generated this year is the fact that they are currently undergoing a name change. They are now known as the Brand Activation Association. The rationale according to the PMA is that: “The explosion of new-age channels has altered clients marketing cultures. The BAA will take on the role

April 2, 2013

Is there such thing as a worldwide, English only contest?

We are frequently asked if it’s possible to run a worldwide, English only contest. A lot goes into providing an answer. Eligible countries and what type of promotion you want to run are two major areas of consideration. Prizes also can be tricky and you need to be prepared for additional effort in prize fulfillment. So the short answer is: unfortunately no with the long list of country by

March 21, 2013

Put a Solid Contest Administration Plan in Place

One essential element of a successful contest is making sure you have a solid plan to administer the various aspects of the promotion. It begins with making certain what you are considering is compliant with lottery laws and a variety of legal guidelines. The first thing to consider is the difference between a contest and a sweepstakes. These terms are sometimes used interchangeably and incorrectly. Winners in a contest are

March 13, 2013

Increase Exposure to Your Sweepstakes with Google Adwords and Facebook Advertising

Every promotion needs advertising to get the message out. Google and Facebook provide opportunities to do so but operate on different principles. Google Adwords media placements appear in response to individual internet searches of specific keywords or phrases. Facebook ads appear based on targeting specific interests within the Facebook community. Both are useful methods of delivering targeted messages to end users. Google offers a more direct connection to your website.

February 27, 2013

Social Engineering is an Often Overlooked Cause of Social Media Hacking

Hacking usually describes the malicious activities technologists engage in to steal information such as social security numbers from individuals. Hacking into social media networks is more about temporarily causing damage to a product or brand and not usually directed at an individual. The latter requires far less technical talent but they do have an advanced set of particular skills called “Social Engineering.” What are social engineers? They are sort of

February 25, 2013