Author: mardenkane

When to Add Apps for Facebook Contests to Your Page

Facebook allows up to 12 individual visible tabs. Each provides real estate for a custom contest application. Too few companies take full advantage of this space. We can hardly think of on occasion when this inventory should be allowed to spoil. The number one reason consumers will make repeat visits to your page is to see if there is value. And consumers see great value in online contests. A

June 11, 2013

Facebook Advertising Made Easy

Unlike traditional media, Facebook advertising reaches the exact audience you want. Facebook holds a plethora of information from where we live, who our friends are, what we Like and don’t Like, what we look like, how old we are, how old our kids are, what we like to do on vacation, what movies we watch, and so much more… → What to know before getting started Facebook advertising is classified

May 28, 2013

5 Easy Rules to Follow for Pinterest Promotions

A recent study by web analytics firm Simply Measured reports that more than two thirds of the world’s most recognized brands now have a presence on Pinterest. Many brands are being managed by individuals who signed up as themselves instead of the business they work for as a by-product of early adoption of the platform. These individuals who are often working under the radar of their internal legal team’s radar

May 7, 2013

Will Twitter’s Impending Verification Process have an effect on Promotions?

For a brief, yet terrifying, moment last Tuesday, Twitter followers of the Associated Press were alarmed after reading a tweet that alleged two explosions went off at the White House injuring the President. A press conference was held shortly after and the AP stated that their Twitter account had been hacked. Unfortunately, the short-lived panic of the 140 character message had already made an immediate impact. Hacking news organizations and

April 29, 2013

Changes to Florida Sweepstakes Registration and Bonding Requirements

One of the core administrative services necessary when a sweepstakes prize structure exceeds $5,000 is the registration and bonding of the promotion in Florida, New York and potentially Rhode Island depending on the nature of the concept structure. Much to the chagrin of marketers in for-profit companies, the recent revisions to Florida’s Game Promotion statute which became effective April 10th does not absolve marketers of this requirement. The revisions were created

April 22, 2013

140 Characters are Nice but a Vine is worth 1,000 Words

The phenomenon of user generated video began in 2005 with the introduction of YouTube. YouTube will retain its rightful place as the platform that started it all but there are new alternatives each with its own kind of quirky reason for being. One such newcomer that has burst on the scene is Vine. Vine is a video sharing application that was bought by Twitter last fall. Vine can be

April 9, 2013

The 7 Habits of a Successful Online Promotion Agency

Today in Chicago, the association formerly known as the Promotion Marketing Association will meet at its annual conference. The biggest buzz being generated this year is the fact that they are currently undergoing a name change. They are now known as the Brand Activation Association. The rationale according to the PMA is that; “The explosion of new-age channels has altered clients marketing cultures. The BAA will take on the role

April 2, 2013

Introducing Zeus

Many of the current do-it-yourself online promotion applications on the market leave users with the responsibility of developing the legal terms or Official Rules themselves, which can quickly become a very daunting – and expensive – task. Many brands aren’t even aware of the significance of or legal requirement for Official Rules. Promotions run incorrectly could open the door to a host of negative unforeseen events (read fines, bad PR,

April 1, 2013

Is there such thing as a worldwide, English only contest?

We are frequently asked if it’s possible to run a worldwide, English only contest. A lot goes into providing an answer. Eligible countries and what type of promotion you want to run are two major areas of consideration. Prizes also can be tricky and you need to be prepared for additional effort in prize fulfillment. So the short answer is; unfortunately no with the long list of country by

March 21, 2013