It has been said that “cash is King” and nowhere is this statement truer than in the context of promotions. Of the thousands of sweepstakes, contests and instant win games that are run every year, over half of them offer some form of cash prize. Cash attracts consumers to your brand, to take a closer look and create meaningful purchase consideration. But running a large cash promotion, something in excess of $50,000, means additional vigilance on the part of the sponsor and the administrator.
