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Author: mardenkane

Put a Solid Contest Administration Plan in Place

One essential element of a successful contest is making sure you have a solid plan to administer the various aspects of the promotion.  It begins with making certain what you are considering is compliant with lottery laws and a variety of legal guidelines. The first thing to consider is the difference between a contest and a sweepstakes.   These terms are sometimes used interchangeably and incorrectly.   Winners in a contest are

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March 13, 2013

Smarter Than a Smart Phone?

A few weeks ago a picture showing Google co-founder Sergey Brin wearing Google Glass on a NY subway appeared on all the top online tech sites. What’s Google Glass? It’s a wearable computer and monitor that looks like a pair of eyeglasses from the future. The monitor part of Glass is an elegant rectangle of clear glass positioned over and above the wearer’s right eye. It’s connected to a processor,

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March 5, 2013

Increase Exposure to Your Sweepstakes with Google Adwords and Facebook Advertising

Every promotion needs advertising to get the message out.  Google and Facebook provide opportunities to do so but operate on different principles.  Google Adwords media placements appear in response to individual internet searches of specific keywords or phrases.  Facebook ads appear based on targeting specific interests within the Facebook community.  Both are useful methods of delivering targeted messages to end users. Google offers a more direct connection to your website. 

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February 27, 2013

Social Engineering is an Often Overlooked Cause of Social Media Hacking

Hacking usually describes the malicious activities technologists engage in to steal information such as social security numbers from individuals.  Hacking into social media networks is more about temporarily causing damage to a product or brand and not usually directed at an individual.  The latter requires far less technical talent but they do have an advanced set of particular skills called “Social Engineering.” What are social engineers? They are sort of

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February 25, 2013

Sweepstakes Rules are not Something You Should Try and Fake

To say that lawyers like official rules is pretty obvious.  I wouldn’t say that promotion sponsors necessarily like official rules but they like what they can do, namely put a protective sheath between themselves and possible legal challenges in a given promotion.  On one side you have lawyers and regulators; on the other side you have consumers.  Both can bring legal misery if the rules aren’t prepared correctly.  Don’t try

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February 20, 2013

It is a Good Time to Make Sure Your LinkedIn Profile Is Properly Dressed

If you are a LinkedIn user you received an email this week congratulating you for being in the top 10, 5, 2 or even 1% of all profiles viewed by others in 2012.  It was of course a marketing ploy to get you to upgrade to a paid membership.  It caused me to ask myself a question: is there value in knowing more about my secret and not so secret

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February 14, 2013

Sweepstakes and Fulfillment Company; How to Pick One

With rare exception, most clients outsource administration and fulfillment services to a qualified outside party.

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January 21, 2013

Using Promotions as a Reputation Management Tool

Agencies, companies, and high profile individuals alike find themselves in a world where their fame and their clients’ fame can easily crumble in a matter of a “tweet”. Controlling search engines’ Page 1 for your brand’s name is more important than ever. Although there are many strategies and agencies out there that claim to be capable of pushing negative results down search engine result pages, there is one path no one seems to be taking advantage of!

Read More »
January 21, 2013

What Legal Issues Come Up When Running a Sweepstakes or a Contest?

Marden-Kane’s strength is avoiding legal issues, and we follow a process to ensure we deliver, as promised. Sometimes a departure from the process is unavoidable due to unexpected circumstances. Difficulty in getting approvals on creative, on official rules could put you into jeopardy of late registration.

Read More »
January 21, 2013

And the winner is…

As I move on to my 4th alternate for a Grand Prize I wonder why someone enters a sweepstakes if they don’t want to win? You want to believe that people take the time to enter sweepstakes because they want to win the Grand Prize (and learn more about your product). Then why is it so hard to get someone to accept a prize? Do they question the legitimacy of

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January 18, 2013
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Recent Posts

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The Difference Between Sweepstakes and Contests

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Sweepstakes Winners: W-9’s and 1099’s

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Put a Solid Contest Administration Plan in Place

One essential element of a successful contest is making sure you have a solid plan to administer the various aspects

Read More

Smarter Than a Smart Phone?

A few weeks ago a picture showing Google co-founder Sergey Brin wearing Google Glass on a NY subway appeared on

Read More

Increase Exposure to Your Sweepstakes with Google Adwords and Facebook Advertising

Every promotion needs advertising to get the message out.  Google and Facebook provide opportunities to do so but operate on

Read More

Social Engineering is an Often Overlooked Cause of Social Media Hacking

Hacking usually describes the malicious activities technologists engage in to steal information such as social security numbers from individuals.  Hacking

Read More

Sweepstakes Rules are not Something You Should Try and Fake

To say that lawyers like official rules is pretty obvious.  I wouldn’t say that promotion sponsors necessarily like official rules

Read More

It is a Good Time to Make Sure Your LinkedIn Profile Is Properly Dressed

If you are a LinkedIn user you received an email this week congratulating you for being in the top 10,

Read More

Sweepstakes and Fulfillment Company; How to Pick One

With rare exception, most clients outsource administration and fulfillment services to a qualified outside party.

Read More

Using Promotions as a Reputation Management Tool

Agencies, companies, and high profile individuals alike find themselves in a world where their fame and their clients’ fame can easily crumble in a matter of a “tweet”. Controlling search engines’ Page 1 for your brand’s name is more important than ever. Although there are many strategies and agencies out there that claim to be capable of pushing negative results down search engine result pages, there is one path no one seems to be taking advantage of!

Read More

What Legal Issues Come Up When Running a Sweepstakes or a Contest?

Marden-Kane’s strength is avoiding legal issues, and we follow a process to ensure we deliver, as promised. Sometimes a departure from the process is unavoidable due to unexpected circumstances. Difficulty in getting approvals on creative, on official rules could put you into jeopardy of late registration.

Read More

And the winner is…

As I move on to my 4th alternate for a Grand Prize I wonder why someone enters a sweepstakes if

Read More
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