Author: mardenkane

Sweepstakes Rules are not Something You Should Try and Fake

To say that lawyers like official rules is pretty obvious. I wouldn’t say that promotion sponsors necessarily like official rules but they like what they can do, namely put a protective sheath between themselves and possible legal challenges in a given promotion. On one side you have lawyers and regulators; on the other side you have consumers. Both can bring legal misery if the rules aren’t prepared correctly. Don’t try

February 20, 2013

It is a Good Time to Make Sure Your LinkedIn Profile Is Properly Dressed

If you are a LinkedIn user you received an email this week congratulating you for being in the top 10, 5, 2 or even 1% of all profiles viewed by others in 2012. It was of course a marketing ploy to get you to upgrade to a paid membership. It caused me to ask myself a question: is there value in knowing more about my secret and not so secret

February 14, 2013

Sweepstakes and Fulfillment Company: How to Pick One

With rare exception, most clients outsource administration and fulfillment services to a qualified outside party.

January 21, 2013

Using Promotions as a Reputation Management Tool

Agencies, companies, and high profile individuals alike find themselves in a world where their fame and their clients’ fame can easily crumble in a matter of a “tweet”. Controlling search engines’ Page 1 for your brand’s name is more important than ever. Although there are many strategies and agencies out there that claim to be capable of pushing negative results down search engine result pages, there is one path no one seems to be taking advantage of!

January 21, 2013

What Legal Issues Come Up When Running a Sweepstakes or a Contest?

Marden-Kane’s strength is avoiding legal issues, and we follow a process to ensure we deliver, as promised. Sometimes a departure from the process is unavoidable due to unexpected circumstances. Difficulty in getting approvals on creative, on official rules could put you into jeopardy of late registration.

January 21, 2013

And the winner is…

As I move on to my 4th alternate for a Grand Prize I wonder why someone enters a sweepstakes if they don’t want to win? You want to believe that people take the time to enter sweepstakes because they want to win the Grand Prize (and learn more about your product). Then why is it so hard to get someone to accept a prize? Do they question the legitimacy of

January 18, 2013

Promotional Marketing and Trendsetters to Watch in 2013

Promotion Marketers are constantly seeking the next big campaign idea to stand out above the rest. There are always new, completely out of the box trendsetters that continue to raise the bar through innovative uses of media and messaging. In 2012, the bar by which these trendsetters measure themselves rose that much higher.

January 18, 2013

“Why is my fork vibrating?”

CES 2013 ended a few days ago and health related gadgets received a fair amount of press coverage. A fork that vibrated when you ate too fast was a big story. All sorts of wearable health monitors remind you to get up from the screen and walk every hour, sit up straight, take your pulse, temperature, mood. My iPhone reminds me everyday at 12:30 PM to hold my finger in

January 15, 2013

Holiday Themed Contest and Sweepstakes Ideas

The holidays are perhaps the best times to use a sweepstakes or contest to it’s greatest advantage, as this is when the public is primed for shopping. At Marden-Kane, we find that holiday inspired promotions pack a powerful punch when it comes to building brand awareness, and purchase consideration

January 5, 2013

Sweepstakes Rules are not Something You Should Try and Fake

It is a Good Time to Make Sure Your LinkedIn Profile Is Properly Dressed

Sweepstakes and Fulfillment Company: How to Pick One

Using Promotions as a Reputation Management Tool

What Legal Issues Come Up When Running a Sweepstakes or a Contest?

And the winner is…

Promotional Marketing and Trendsetters to Watch in 2013

“Why is my fork vibrating?”

Holiday Themed Contest and Sweepstakes Ideas

How Fortune 500 Companies Use Promotional Marketing

Sweepstakes Rules are not Something You Should Try and Fake

It is a Good Time to Make Sure Your LinkedIn Profile Is Properly Dressed

Sweepstakes and Fulfillment Company: How to Pick One

Using Promotions as a Reputation Management Tool

What Legal Issues Come Up When Running a Sweepstakes or a Contest?

And the winner is…

Promotional Marketing and Trendsetters to Watch in 2013

“Why is my fork vibrating?”

Holiday Themed Contest and Sweepstakes Ideas

How Fortune 500 Companies Use Promotional Marketing