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Category: Archives

Father’s Day Contest Prize Ideas

  Cheryl Thornton contributed this post about the perfect Father’s Day contest prize ideas. So you have decided to launch a promotion just in time for Father’s Day and want to award the perfect contest prize? Great idea! It gives your customers a chance to honor the special person in their lives. You have a theme and worked very hard on your creative assets and social posts, but there is

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April 6, 2018

9 Funny Mother’s Day Sweepstakes Ideas

Fae Savignano, EVP, Honorary Office Mom, and sweepstakes expert extraordinaire, provided this Mother’s Day sweepstakes post. Mother’s Day is a celebration honoring the mother of the family, as well as motherhood, maternal bonds, and the influence of mothers in society. Now if you are considering running a traditional Mother’s Day Sweepstakes, please take a look at our previously shared Mother’s Day ideas and blogs, Double The Mother’s Day Fun! and Mother’s

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March 20, 2018

Promotional Marketing Predictions for 2018

It’s time to see how we fared on our promotional marketing predictions for 2017, and to make our 2018 predictions. For 2017 here is what we predicted for promotional marketing: 1. Social sweepstakes and contests will become the primary method of entry over online web forms. Results: In 2017 we did almost the same number of social sweepstakes and contests as we did traditional web-based sweepstakes and contests. In 2016

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January 2, 2018

Top 10 Promotional Marketing Posts of All Time

Each year we track all of our promotional marketing posts and measure them over time. Some posts come up over and over in searches. Some are more time sensitive and only stay popular a year are two. Here are the top promotional marketing posts from 2008 through the end of 2017:   Good Criteria for Judging a Contest As you are all probably aware, a contest is a game of skill; whereby

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December 29, 2017

Planning a PyeongChang 2018 Olympics Promotion? Check The Guidelines First.

  Update: See our updated guidelines for the Tokyo Summer Olympics. The next Winter Olympic Games will be in PyeongChang, South Korea, from Friday, February 9, 2018 to Sunday, February 25, 2018. This may seem like a great reason to run a promotion, but you might want to think again. The U.S. Olympic Committee (USOC), in tandem with the International Olympic Committee (IOC) have already lined up sponsors of the games.

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November 27, 2017

Get Social with a Back to School Sweepstakes for Students

  Social is the perfect platform for a back to school sweepstakes as it’s the easiest way to engage high school and college aged students. You don’t need a huge budget to run a social campaign, and as long as you run the promotion on a platform familiar to your target age group, and offer something they want they will find you! It’s a win-win for your brand and for

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July 19, 2017

Sizzling Summer Social Sweepstakes Ideas

  Need a summer social sweepstakes idea? Here are 6 of them! Hashtag a Day Sweepstakes: Post a new hashtag every day in your social posts, and ask your customers to tweet or post an Instagram photo or Tumblr post using that hashtag of the day. This sweepstakes will encourage people to look for your social posts each day – and reward customers with random drawings for daily prizes. I

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June 16, 2017

Running a Swiss Contest: Swiss-US Privacy Shield Required

Marden-Kane, Inc. became listed with the Swiss-U.S. Privacy Shield Framework on April 18, 2017, becoming the first promotional marketing company to meet Swiss-U.S. Privacy Shield requirements after applications were opened on April 12, 2017. The Swiss-U.S. Privacy Shield Framework was designed by the U.S. Department of Commerce and the Swiss Administration to provide companies a way to comply with data protection requirements when transferring personal data from Switzerland to the United

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April 27, 2017

20 Questions to Ask Before Hiring a Contest Vendor

Before hiring a contest vendor you should ask lots of questions. Not all vendors are created equal. Some may be technically proficient but lack legal expertise. Some have the legal credentials but can’t build a website or do registration and bonding. Here are twenty questions you should be asking before you select your contest vendor: 1. How well do they know sweepstakes law and advertising and mobile? A top notch

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March 10, 2017

Marden-Kane Employee Spotlight on Mary Ellen Prevete

This month we feature Account Director Mary Ellen Prevete who joined Marden-Kane this month. She was most recently a Senior Account Manager at DL Blair. Her impressive credentials include developing, implementing and executing marketing and consumer promotional concepts across multiple platforms for major clients such as Philip Morris, Procter & Gamble, Discover and HBO. We are extremely happy that she has joined the MK team! Explain Your Role at MK: My

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February 24, 2017
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Categories

  • Administration & Compliance
  • Articles
  • Branding
  • Case Studies
  • Consultation
  • Contests
  • Digital Marketing
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  • Marden-Kane
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  • Multicultural
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  • Security
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  • Sweepstakes
  • Taxes
  • Technology
  • TikTok
  • Twitter / X
  • Uncategorized
  • YouTube
  • Archives
  • Administration & Compliance
  • Articles
  • Branding
  • Case Studies
  • Consultation
  • Contests
  • Digital Marketing
  • Facebook
  • Infographics
  • Instagram
  • Instant Win Games
  • International
  • Loyalty
  • Marden-Kane
  • Marketing Innovations
  • Mobile
  • Multicultural
  • Prizes
  • Promotion Planning and Trends
  • Security
  • Social Media
  • Sweepstakes
  • Taxes
  • Technology
  • TikTok
  • Twitter / X
  • Uncategorized
  • YouTube
  • Archives

Father’s Day Contest Prize Ideas

  Cheryl Thornton contributed this post about the perfect Father’s Day contest prize ideas. So you have decided to launch

Read More

9 Funny Mother’s Day Sweepstakes Ideas

Fae Savignano, EVP, Honorary Office Mom, and sweepstakes expert extraordinaire, provided this Mother’s Day sweepstakes post. Mother’s Day is a celebration

Read More

Promotional Marketing Predictions for 2018

It’s time to see how we fared on our promotional marketing predictions for 2017, and to make our 2018 predictions.

Read More

Top 10 Promotional Marketing Posts of All Time

Each year we track all of our promotional marketing posts and measure them over time. Some posts come up over

Read More

Planning a PyeongChang 2018 Olympics Promotion? Check The Guidelines First.

  Update: See our updated guidelines for the Tokyo Summer Olympics. The next Winter Olympic Games will be in PyeongChang, South

Read More

Get Social with a Back to School Sweepstakes for Students

  Social is the perfect platform for a back to school sweepstakes as it’s the easiest way to engage high

Read More

Sizzling Summer Social Sweepstakes Ideas

  Need a summer social sweepstakes idea? Here are 6 of them! Hashtag a Day Sweepstakes: Post a new hashtag

Read More

Running a Swiss Contest: Swiss-US Privacy Shield Required

Marden-Kane, Inc. became listed with the Swiss-U.S. Privacy Shield Framework on April 18, 2017, becoming the first promotional marketing company

Read More

20 Questions to Ask Before Hiring a Contest Vendor

Before hiring a contest vendor you should ask lots of questions. Not all vendors are created equal. Some may be

Read More

Marden-Kane Employee Spotlight on Mary Ellen Prevete

This month we feature Account Director Mary Ellen Prevete who joined Marden-Kane this month. She was most recently a Senior

Read More
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Marden-Kane is one of the nation’s foremost promotional marketing service providers. For over 67 years, we’ve supported leading brands to create the best promotional experiences for their most valued customers.

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  • 575 Underhill Blvd. Suite 222
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