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Category: Archives

Sizzling Summer Social Sweepstakes Ideas

  Need a summer social sweepstakes idea? Here are 6 of them! Hashtag a Day Sweepstakes: Post a new hashtag every day in your social posts, and ask your customers to tweet or post an Instagram photo or Tumblr post using that hashtag of the day. This sweepstakes will encourage people to look for your social posts each day – and reward customers with random drawings for daily prizes. I

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June 16, 2017

Running a Swiss Contest: Swiss-US Privacy Shield Required

Marden-Kane, Inc. became listed with the Swiss-U.S. Privacy Shield Framework on April 18, 2017, becoming the first promotional marketing company to meet Swiss-U.S. Privacy Shield requirements after applications were opened on April 12, 2017. The Swiss-U.S. Privacy Shield Framework was designed by the U.S. Department of Commerce and the Swiss Administration to provide companies a way to comply with data protection requirements when transferring personal data from Switzerland to the United

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April 27, 2017

20 Questions to Ask Before Hiring a Contest Vendor

Before hiring a contest vendor you should ask lots of questions. Not all vendors are created equal. Some may be technically proficient but lack legal expertise. Some have the legal credentials but can’t build a website or do registration and bonding. Here are twenty questions you should be asking before you select your contest vendor: 1. How well do they know sweepstakes law and advertising and mobile? A top notch

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March 10, 2017

Marden-Kane Employee Spotlight on Mary Ellen Prevete

This month we feature Account Director Mary Ellen Prevete who joined Marden-Kane this month. She was most recently a Senior Account Manager at DL Blair. Her impressive credentials include developing, implementing and executing marketing and consumer promotional concepts across multiple platforms for major clients such as Philip Morris, Procter & Gamble, Discover and HBO. We are extremely happy that she has joined the MK team! Explain Your Role at MK: My

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February 24, 2017

Pinterest Guidelines for a Successful Promotion

  Pinterest guidelines for contests and sweepstakes were recently updated to allow brands more flexibility in running promotions. Gone are the mandates around forbidding using likes and follows for entries or votes. Instead, the guidelines now ask that brands simply discourage spam by both limiting entries and not requiring people to pin the same thing over and over. These new guidelines can be found within the Acceptable Use Policy on the Pinterest

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February 21, 2017

Best Sweepstakes Ever

This month, Marden-Kane employees share their stories of the best sweepstakes they ever worked on. Here’s a quote I haven’t heard nor used in a long time, “Good, better, best, never let it rest, until your good is better, and your better is best.” Needless to say, as a Mom I cannot pick a favorite child nor in this case a favorite promotion as they were all the Best in Show! However as a

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February 9, 2017

Use the Marden-Kane Social Tracker Tool for a Successful Hashtag Contest

Marden-Kane’s Social Tracker tool is a quick, efficient way to run a social sweepstakes or contest. A social media sweepstakes or contest is a cost effective way for your brand to gain followers and increase sales without setting up a special web site or sophisticated data collection. The Social Tracker tool tracks hashtags, likes and comments on social media platforms. Simply let us know what hashtag to track for your

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January 10, 2017

Top 10 Promotional Marketing Posts of 2016

  Here are the top 10 most popular Marden-Kane posts from 2016, as ranked by traffic and searches. 1. Criteria for Judging a Photo Contest I would like to expand the list of suggested Contest Judging Criteria as it applies specifically to Photo Contests to include updated entry methods, social media trends and promotional knowledge acquired in the past 2 years. Continue reading → 2. Sweepstakes Winners: W-9’s and 1099’s Sponsors of Promotion

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December 30, 2016

Marden-Kane Employee Spotlight on Beth Herman

Our September Employee Spotlight shines on Account Executive Beth Herman. Beth is often the person that winners hear from when they win a prize in a Marden-Kane promotion. Get to know more about her!  Explain Your Role at MK: I began my role at MK ten years ago as a consultant focused on one account and after a few years I joined the MK team full time. Joining the MK team

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September 9, 2016

Black Friday Promotion Ideas to Make Your Brand Stand Out

Black Friday is coming, and it’s time to come up with a hook that will make shoppers want to come to your store on the big day. Here are some tips to get your planning started. Start early. Get your mailing or email list ready a few months or weeks prior to Black Friday. A good way to make sure your list is ready is to send out countdown emails

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August 31, 2016
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  • Promotion Planning and Trends
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  • Archives

Sizzling Summer Social Sweepstakes Ideas

  Need a summer social sweepstakes idea? Here are 6 of them! Hashtag a Day Sweepstakes: Post a new hashtag

Read More

Running a Swiss Contest: Swiss-US Privacy Shield Required

Marden-Kane, Inc. became listed with the Swiss-U.S. Privacy Shield Framework on April 18, 2017, becoming the first promotional marketing company

Read More

20 Questions to Ask Before Hiring a Contest Vendor

Before hiring a contest vendor you should ask lots of questions. Not all vendors are created equal. Some may be

Read More

Marden-Kane Employee Spotlight on Mary Ellen Prevete

This month we feature Account Director Mary Ellen Prevete who joined Marden-Kane this month. She was most recently a Senior

Read More

Pinterest Guidelines for a Successful Promotion

  Pinterest guidelines for contests and sweepstakes were recently updated to allow brands more flexibility in running promotions. Gone are

Read More

Best Sweepstakes Ever

This month, Marden-Kane employees share their stories of the best sweepstakes they ever worked on. Here’s a quote I haven’t

Read More

Use the Marden-Kane Social Tracker Tool for a Successful Hashtag Contest

Marden-Kane’s Social Tracker tool is a quick, efficient way to run a social sweepstakes or contest. A social media sweepstakes

Read More

Top 10 Promotional Marketing Posts of 2016

  Here are the top 10 most popular Marden-Kane posts from 2016, as ranked by traffic and searches. 1. Criteria for

Read More

Marden-Kane Employee Spotlight on Beth Herman

Our September Employee Spotlight shines on Account Executive Beth Herman. Beth is often the person that winners hear from when they

Read More

Black Friday Promotion Ideas to Make Your Brand Stand Out

Black Friday is coming, and it’s time to come up with a hook that will make shoppers want to come

Read More
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Marden-Kane is one of the nation’s foremost promotional marketing service providers. For nearly 70 years, we’ve supported leading brands to create the best promotional experiences for their most valued customers.

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  • Marden-Kane, Inc.
  • 575 Underhill Blvd. Suite 222
  • Syosset, NY 11791-3416
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  • 516-365-3999

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