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Category: Archives

Marijuana Marketing Making Us Dizzy and Confused

This post on marijuana marketing was contributed By Fae Savignano, EVP, Marden-Kane Digital. In the United States the use and possession of marijuana/cannabis is illegal under federal law for any purpose. However, the legalization of marijuana by U.S. jurisdiction (State law) is on a roll! As of this date, the medical use of marijuana (with a doctor’s recommendation) is legal in 33 states: Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware,

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April 10, 2019

Top 5 Marketing Posts 2018

Here they are! They yearly top 5 marketing posts on the Marden-Kane blog from 2018. If you haven’t read them all, what are you waiting for? 2018 #1: Contest Laws by State Before you run a promotion in the United States, you might want to check sweepstakes or contest laws by state. Some states have more vigorous laws regulating sweepstakes and contests and you can’t claim you didn’t know what

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December 11, 2018

The Horror Of It All

By Fae Savignano, EVP, Marden-Kane Digital Promotions – October 17, 2018 Every now and then everyone can appreciate a good horror story; but when it comes to promotions…there is no such thing as a Good Horror Story and Never Ever is when marketers want them to occur. “They know what you did last summer!” Promotions are heavily regulated by Government Agencies (FTC, FCC, FDA, and State’s AGs); Self-Regulatory Bodies (NAD,

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October 29, 2018

Trick or Treat with These Halloween Contest Ideas

Fall is almost here and we have heard rumblings about Halloween decorations and pumpkin spice already being in stores! Don’t get left behind; it’s time to start your Halloween contest planning. Here are a few Halloween contest and prize ideas to help celebrate the new season: Pumpkin Carving Contest: Fall is the time to head to the farm for pumpkin picking, hay rides and fresh apple cider donuts – yum! You can challenge

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August 27, 2018

A Tribute to Rosemary

Rosemary Stein, our much loved and respected Vice President will be retiring from Marden-Kane, Inc. on August 31st, 2018. From our offices in Chicago, she has for the past 17 years bestowed us with her grace, peaceful demeanor, knowledge, proficiency and expertise in the promotional realm. In tribute to all of the wonderful things she has done, the successful promotions that she has worked on, all of the people that

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August 20, 2018

Teen Trends for Back to School Promotion Planning 2018

  Can you hear it? It’s the school bell ringing. Time for your back to school promotion planning! So what trends should you know about as you plan for this back to school season? Here is where it’s at for kids, tweens and teens this year: Snapchat. Snapchat is still a top social app of choice for today’s teens, even though popularity seems to be waning a bit. Why do they keep using it?

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July 26, 2018

Taming Your #Sweeps with an Approved Instagram Tracker

Once upon a time, Instagram had no need for an Instagram tracker to gather your promotion entries. People did whatever they wanted because there were no promotion guidelines. It was like the wild, wild west in promotion land: no rules applied. Brands did whatever they wanted. Hashtags were untamed and unfiltered, and people wildly tagged anyone and everyone in their posts for fun. Until the law came to town to

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July 13, 2018

10 Questions to Ask Before Partnering with a Promotion Agency

  A contest, sweepstakes, instant win game or other promotion concept may be a great way for your client to increase sales and build their branding efforts, but if you have never done a promotion before don’t try to do it alone. You will need an experienced, knowledgeable promotion marketing agency to partner with you to make sure you run a legal, compliant, successful promotion. But what should you look for

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June 28, 2018

Red, White, and Blue Promotion Ideas

 This post on patriotic promotion ideas was contributed by Marden-Kane EVP, Fae Savignano. Don’t use up all of your great patriotic ideas just for a Fourth of July promotion, save some for the rest of the year. That’s right, the calendar is full of patriotic and national holidays where a red, white, and blue promotion can be a Star-Spangled hit! Maybe it’s a little too late to run a promotion

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June 28, 2018

A Message to Our Clients About GDPR Compliance

UPDATED MAY 25, 2018 On May 25, 2018, the General Data Protection Regulation (GDPR) went into effect. Although the regulation is coming out of the European Union (EU), it has implications worldwide. This regulation replaced the 1995 Data Protection Directive and is intended to protect individuals’ right to privacy. This regulation impacts your business if you collect, process, or store information regarding residents of the European Union – and this includes

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April 9, 2018
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Recent Posts

Sweepstakes Void in Florida, New York, and Rhode Island?

Promotion Laws by State

How to Register a Sweepstakes or Obtain a Sweepstakes Waiver in Florida

How to Register a Sweepstakes in Rhode Island

How to Register a Sweepstakes in New York

How Do I Know if a Sweepstakes is Legitimate?

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  • Uncategorized
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  • Archives

Marijuana Marketing Making Us Dizzy and Confused

This post on marijuana marketing was contributed By Fae Savignano, EVP, Marden-Kane Digital. In the United States the use and

Read More

Top 5 Marketing Posts 2018

Here they are! They yearly top 5 marketing posts on the Marden-Kane blog from 2018. If you haven’t read them

Read More

The Horror Of It All

By Fae Savignano, EVP, Marden-Kane Digital Promotions – October 17, 2018 Every now and then everyone can appreciate a good

Read More

Trick or Treat with These Halloween Contest Ideas

Fall is almost here and we have heard rumblings about Halloween decorations and pumpkin spice already being in stores! Don’t get

Read More

A Tribute to Rosemary

Rosemary Stein, our much loved and respected Vice President will be retiring from Marden-Kane, Inc. on August 31st, 2018. From

Read More

Teen Trends for Back to School Promotion Planning 2018

  Can you hear it? It’s the school bell ringing. Time for your back to school promotion planning! So what trends should

Read More

Taming Your #Sweeps with an Approved Instagram Tracker

Once upon a time, Instagram had no need for an Instagram tracker to gather your promotion entries. People did whatever

Read More

10 Questions to Ask Before Partnering with a Promotion Agency

  A contest, sweepstakes, instant win game or other promotion concept may be a great way for your client to

Read More

Red, White, and Blue Promotion Ideas

 This post on patriotic promotion ideas was contributed by Marden-Kane EVP, Fae Savignano. Don’t use up all of your great

Read More

A Message to Our Clients About GDPR Compliance

UPDATED MAY 25, 2018 On May 25, 2018, the General Data Protection Regulation (GDPR) went into effect. Although the regulation is

Read More
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Marden-Kane is one of the nation’s foremost promotional marketing service providers. For over 67 years, we’ve supported leading brands to create the best promotional experiences for their most valued customers.

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