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Category: Archives

Taming Your #Sweeps with an Approved Instagram Tracker

Once upon a time, Instagram had no need for an Instagram tracker to gather your promotion entries. People did whatever they wanted because there were no promotion guidelines. It was like the wild, wild west in promotion land: no rules applied. Brands did whatever they wanted. Hashtags were untamed and unfiltered, and people wildly tagged anyone and everyone in their posts for fun. Until the law came to town to

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July 13, 2018

10 Questions to Ask Before Partnering with a Promotion Agency

  A contest, sweepstakes, instant win game or other promotion concept may be a great way for your client to increase sales and build their branding efforts, but if you have never done a promotion before don’t try to do it alone. You will need an experienced, knowledgeable promotion marketing agency to partner with you to make sure you run a legal, compliant, successful promotion. But what should you look for

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June 28, 2018

Red, White, and Blue Promotion Ideas

 This post on patriotic promotion ideas was contributed by Marden-Kane EVP, Fae Savignano. Don’t use up all of your great patriotic ideas just for a Fourth of July promotion, save some for the rest of the year. That’s right, the calendar is full of patriotic and national holidays where a red, white, and blue promotion can be a Star-Spangled hit! Maybe it’s a little too late to run a promotion

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June 28, 2018

A Message to Our Clients About GDPR Compliance

UPDATED MAY 25, 2018 On May 25, 2018, the General Data Protection Regulation (GDPR) went into effect. Although the regulation is coming out of the European Union (EU), it has implications worldwide. This regulation replaced the 1995 Data Protection Directive and is intended to protect individuals’ right to privacy. This regulation impacts your business if you collect, process, or store information regarding residents of the European Union – and this includes

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April 9, 2018

Father’s Day Contest Prize Ideas

  Cheryl Thornton contributed this post about the perfect Father’s Day contest prize ideas. So you have decided to launch a promotion just in time for Father’s Day and want to award the perfect contest prize? Great idea! It gives your customers a chance to honor the special person in their lives. You have a theme and worked very hard on your creative assets and social posts, but there is

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April 6, 2018

9 Funny Mother’s Day Sweepstakes Ideas

Fae Savignano, EVP, Honorary Office Mom, and sweepstakes expert extraordinaire, provided this Mother’s Day sweepstakes post. Mother’s Day is a celebration honoring the mother of the family, as well as motherhood, maternal bonds, and the influence of mothers in society. Now if you are considering running a traditional Mother’s Day Sweepstakes, please take a look at our previously shared Mother’s Day ideas and blogs, Double The Mother’s Day Fun! and Mother’s

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March 20, 2018

Not Your Traditional Easter Egg Hunt: An Easter Egg Promotion Idea for Anytime of the Year

This Easter egg promotion post was contributed by Fae Savignano, our EVP and promotion expert. The usage of the term “an Easter egg” has been described as an intentional inside joke, hidden message, or image, and this term is purposely applied to evoke the idea of a traditional Easter egg hunt. The term was originally coined to describe a hidden message in a video game that encouraged the player to find

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March 19, 2018

Promotional Marketing Predictions for 2018

It’s time to see how we fared on our promotional marketing predictions for 2017, and to make our 2018 predictions. For 2017 here is what we predicted for promotional marketing: 1. Social sweepstakes and contests will become the primary method of entry over online web forms. Results: In 2017 we did almost the same number of social sweepstakes and contests as we did traditional web-based sweepstakes and contests. In 2016

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January 2, 2018

Top 10 Promotional Marketing Posts of All Time

Each year we track all of our promotional marketing posts and measure them over time. Some posts come up over and over in searches. Some are more time sensitive and only stay popular a year are two. Here are the top promotional marketing posts from 2008 through the end of 2017:   Good Criteria for Judging a Contest As you are all probably aware, a contest is a game of skill; whereby

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December 29, 2017

Get Social with a Back to School Sweepstakes for Students

  Social is the perfect platform for a back to school sweepstakes as it’s the easiest way to engage high school and college aged students. You don’t need a huge budget to run a social campaign, and as long as you run the promotion on a platform familiar to your target age group, and offer something they want they will find you! It’s a win-win for your brand and for

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July 19, 2017
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  • Articles
  • Branding
  • Case Studies
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  • Contests
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  • Facebook
  • Infographics
  • Instagram
  • Instant Win Games
  • International
  • Loyalty
  • Marden-Kane
  • Marketing Innovations
  • Mobile
  • Multicultural
  • Prizes
  • Promotion Planning and Trends
  • Security
  • Social Media
  • Sweepstakes
  • Taxes
  • Technology
  • TikTok
  • Twitter / X
  • Uncategorized
  • YouTube
  • Archives

Taming Your #Sweeps with an Approved Instagram Tracker

Once upon a time, Instagram had no need for an Instagram tracker to gather your promotion entries. People did whatever

Read More

10 Questions to Ask Before Partnering with a Promotion Agency

  A contest, sweepstakes, instant win game or other promotion concept may be a great way for your client to

Read More

Red, White, and Blue Promotion Ideas

 This post on patriotic promotion ideas was contributed by Marden-Kane EVP, Fae Savignano. Don’t use up all of your great

Read More

A Message to Our Clients About GDPR Compliance

UPDATED MAY 25, 2018 On May 25, 2018, the General Data Protection Regulation (GDPR) went into effect. Although the regulation is

Read More

Father’s Day Contest Prize Ideas

  Cheryl Thornton contributed this post about the perfect Father’s Day contest prize ideas. So you have decided to launch

Read More

9 Funny Mother’s Day Sweepstakes Ideas

Fae Savignano, EVP, Honorary Office Mom, and sweepstakes expert extraordinaire, provided this Mother’s Day sweepstakes post. Mother’s Day is a celebration

Read More

Not Your Traditional Easter Egg Hunt: An Easter Egg Promotion Idea for Anytime of the Year

This Easter egg promotion post was contributed by Fae Savignano, our EVP and promotion expert. The usage of the term “an

Read More

Promotional Marketing Predictions for 2018

It’s time to see how we fared on our promotional marketing predictions for 2017, and to make our 2018 predictions.

Read More

Top 10 Promotional Marketing Posts of All Time

Each year we track all of our promotional marketing posts and measure them over time. Some posts come up over

Read More

Get Social with a Back to School Sweepstakes for Students

  Social is the perfect platform for a back to school sweepstakes as it’s the easiest way to engage high

Read More
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Marden-Kane is one of the nation’s foremost promotional marketing service providers. For nearly 70 years, we’ve supported leading brands to create the best promotional experiences for their most valued customers.

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