Category: Archives

Keep Tumblr Contest Guidelines on Your Radar

Facebook, Twitter, Instagram and even Snapchat seem to be the hot ticket for social promotions these days, but don’t forget that Tumblr still has a strong user base. If your target demographic uses Tumblr, and you consider running a contest or sweepstakes, make sure to keep the Tumblr Contest Guidelines on your radar. The guidelines follow many of the same parameters as other social platforms do. Namely, that Tumblr

August 17, 2016

Marden-Kane Employee Spotlight on Peggy Seeloff

This month we feature Peggy Seeloff, one of our Vice Presidents at Marden-Kane. She truly loves what she does on a daily basis and will always be the first to roll up her sleeves to get the job done. What is Your Role at Marden-Kane? I have been a part of the MK team since 2005. Before that I worked in Houston and New York. I can’t believe

August 4, 2016

2016 Instagram API Changes and Hashtag Contests

Did you suddenly lose the ability to track hashtags due to Instagram changes this month? Here’s why: Back in November 2015, Instagram announced they would be changing their application policy in an effort to curtail malicious apps. On June 1, 2016 ALL apps or programs that had not gone through the new approval process and approved by Instagram were rendered unworkable. Here is the announcement and link: https://www.instagram.com/developer/review/ What this meant

June 20, 2016

Marden-Kane Employee Spotlight on Cheryl Thornton

Get to know Cheryl Thornton, Account Supervisor, this month as she celebrates 15 years with Marden-Kane! First thing to know: she is ALWAYS working to make her clients (and coworkers) happy! She has the reputation for coming in early, staying late and doing what is needed to get the job done. What is Your Role at Marden-Kane? I have been with MK for 15 years and started as a Promotion Coordinator. Currently

June 3, 2016

Marden-Kane Employee Spotlight on Marty Glovin

This month we continue our year-long series of interviews with Marden-Kane employees. Next up is our Chief Product Officer, Marty Glovin. What is Your Role at Marden-Kane? I have a multi-faceted (and highly dynamic) role which includes new business development (prospecting and responding to inquiries, RFI’s, RFP’s, etc.), strategy articulation, account services (with a focus on regulated industries such as pharmaceutical and financial services), and product development. What were Your Biggest

May 5, 2016

Marden-Kane Employee Spotlight on Barbara Chien

This month we want to showcase our very talented Barbara Chien, Marden-Kane Controller. Barbara, who always has a smile on her face and nice things to say to everyone, will celebrate her 31st anniversary with Marden-Kane later this year. Ever wonder how she does it? Read on! What is Your Role at Marden-Kane? I am currently the Controller at Marden-Kane, and for the past thirty years my role and primary responsibilities have

March 31, 2016

Father’s Day Promotion Ideas

Father’s Day is sneaking up on us. And if you have a product that speaks to dads, you should embrace all your dad fans out there by running a contest or sweepstakes to build up your fan base and increase brand loyalty. Here are a few promotion ideas to help your brand celebrate all the Dads out there! #DadLife Instagram Sweepstakes: New dads holding their babies. Dads coaching soccer games. Dads

March 15, 2016

Marden-Kane Employee Spotlight on Alan Richter

This month we continue our year-long series of in-depth interviews with Marden-Kane employees. Next up is the man behind the scenes, CFO Alan Richter. Like Fae Savignano, Alan has been at MK for quite a few years — he will celebrate his 31st anniversary with Marden-Kane this year. What is Your Role at Marden-Kane? “As the CFO/GM of Marden-Kane Digital Promotions (New York and Chicago) my primary role for the past 31 years has

March 4, 2016

Marden-Kane Employee Spotlight on Fae Savignano

This month we are kicking off a year-long series of in-depth interviews with Marden-Kane employees. First up is our much loved Senior Vice President Fae Savignano who celebrated her 33rd anniversary with Marden-Kane in January. What is Your Role at Marden-Kane? “My role has definitely evolved since I first walked into the 5th Avenue office on January 10th, 1983. Starting as a secretary/assistant I learned everything I could from my supervisors

February 1, 2016