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Category: Archives

Pinterest Guidelines for a Successful Promotion

  Pinterest guidelines for contests and sweepstakes were recently updated to allow brands more flexibility in running promotions. Gone are the mandates around forbidding using likes and follows for entries or votes. Instead, the guidelines now ask that brands simply discourage spam by both limiting entries and not requiring people to pin the same thing over and over. These new guidelines can be found within the Acceptable Use Policy on the Pinterest

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February 21, 2017

Best Sweepstakes Ever

This month, Marden-Kane employees share their stories of the best sweepstakes they ever worked on. Here’s a quote I haven’t heard nor used in a long time, “Good, better, best, never let it rest, until your good is better, and your better is best.” Needless to say, as a Mom I cannot pick a favorite child nor in this case a favorite promotion as they were all the Best in Show! However as a

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February 9, 2017

Use the Marden-Kane Social Tracker Tool for a Successful Hashtag Contest

Marden-Kane’s Social Tracker tool is a quick, efficient way to run a social sweepstakes or contest. A social media sweepstakes or contest is a cost effective way for your brand to gain followers and increase sales without setting up a special web site or sophisticated data collection. The Social Tracker tool tracks hashtags, likes and comments on social media platforms. Simply let us know what hashtag to track for your

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January 10, 2017

Top 10 Promotional Marketing Posts of 2016

  Here are the top 10 most popular Marden-Kane posts from 2016, as ranked by traffic and searches. 1. Criteria for Judging a Photo Contest I would like to expand the list of suggested Contest Judging Criteria as it applies specifically to Photo Contests to include updated entry methods, social media trends and promotional knowledge acquired in the past 2 years. Continue reading → 2. Sweepstakes Winners: W-9’s and 1099’s Sponsors of Promotion

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December 30, 2016

Marden-Kane Employee Spotlight on Beth Herman

Our September Employee Spotlight shines on Account Executive Beth Herman. Beth is often the person that winners hear from when they win a prize in a Marden-Kane promotion. Get to know more about her!  Explain Your Role at MK: I began my role at MK ten years ago as a consultant focused on one account and after a few years I joined the MK team full time. Joining the MK team

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September 9, 2016

Keep Tumblr Contest Guidelines on Your Radar

  Facebook, Twitter, Instagram and even Snapchat seem to be the hot ticket for social promotions these days, but don’t forget that Tumblr still has a strong user base. If your target demographic uses Tumblr, and you consider running a contest or sweepstakes, make sure to keep the Tumblr Contest Guidelines on your radar. The guidelines follow many of the same parameters as other social platforms do. Namely, that Tumblr

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August 17, 2016

Marden-Kane Employee Spotlight on Peggy Seeloff

  This month we feature Peggy Seeloff, one of our Vice Presidents at Marden-Kane. She truly loves what she does on a daily basis and will always be the first to roll up her sleeves to get the job done.   What is Your Role at Marden-Kane? I have been a part of the MK team since 2005. Before that I worked in Houston and New York.  I can’t believe

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August 4, 2016

Snapchat Promotion Guidelines: A Guide to Running Sweepstakes and Contests on Snapchat

  If you are thinking of running a sweepstakes or contest on Snapchat, you should make sure you are following the Snapchat promotion guidelines. These guidelines make it very clear that any sweepstakes, contest, instant win game or other promotion (coupon, giveaway, etc.) MUST do the following: Be easy to enter. Have official, legal rules. Make it clear that Snapchat has nothing to do with your promotion and is not

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July 11, 2016

2016 Instagram API Changes and Hashtag Contests

  Did you suddenly lose the ability to track hashtags due to Instagram changes this month?  Here’s why: Back in November 2015, Instagram announced they would be changing their application policy in an effort to curtail malicious apps. On June 1, 2016 ALL apps or programs that had not gone through the new approval process and approved by Instagram were rendered unworkable. Here is the announcement and link: https://www.instagram.com/developer/review/ What this meant

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June 20, 2016

Marden-Kane Employee Spotlight on Cheryl Thornton

Get to know Cheryl Thornton, Account Supervisor, this month as she celebrates 15 years with Marden-Kane! First thing to know: she is ALWAYS working to make her clients (and coworkers) happy! She has the reputation for coming in early, staying late and doing what is needed to get the job done.  What is Your Role at Marden-Kane? I have been with MK for 15 years and started as a Promotion Coordinator.  Currently

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June 3, 2016
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Categories

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  • TikTok
  • Twitter / X
  • Uncategorized
  • YouTube
  • Archives
  • Administration & Compliance
  • Articles
  • Branding
  • Case Studies
  • Consultation
  • Contests
  • Digital Marketing
  • Facebook
  • Infographics
  • Instagram
  • Instant Win Games
  • International
  • Loyalty
  • Marden-Kane
  • Marketing Innovations
  • Mobile
  • Multicultural
  • Prizes
  • Promotion Planning and Trends
  • Security
  • Social Media
  • Sweepstakes
  • Taxes
  • Technology
  • TikTok
  • Twitter / X
  • Uncategorized
  • YouTube
  • Archives

Pinterest Guidelines for a Successful Promotion

  Pinterest guidelines for contests and sweepstakes were recently updated to allow brands more flexibility in running promotions. Gone are

Read More

Best Sweepstakes Ever

This month, Marden-Kane employees share their stories of the best sweepstakes they ever worked on. Here’s a quote I haven’t

Read More

Use the Marden-Kane Social Tracker Tool for a Successful Hashtag Contest

Marden-Kane’s Social Tracker tool is a quick, efficient way to run a social sweepstakes or contest. A social media sweepstakes

Read More

Top 10 Promotional Marketing Posts of 2016

  Here are the top 10 most popular Marden-Kane posts from 2016, as ranked by traffic and searches. 1. Criteria for

Read More

Marden-Kane Employee Spotlight on Beth Herman

Our September Employee Spotlight shines on Account Executive Beth Herman. Beth is often the person that winners hear from when they

Read More

Keep Tumblr Contest Guidelines on Your Radar

  Facebook, Twitter, Instagram and even Snapchat seem to be the hot ticket for social promotions these days, but don’t

Read More

Marden-Kane Employee Spotlight on Peggy Seeloff

  This month we feature Peggy Seeloff, one of our Vice Presidents at Marden-Kane. She truly loves what she does

Read More

Snapchat Promotion Guidelines: A Guide to Running Sweepstakes and Contests on Snapchat

  If you are thinking of running a sweepstakes or contest on Snapchat, you should make sure you are following

Read More

2016 Instagram API Changes and Hashtag Contests

  Did you suddenly lose the ability to track hashtags due to Instagram changes this month?  Here’s why: Back in November

Read More

Marden-Kane Employee Spotlight on Cheryl Thornton

Get to know Cheryl Thornton, Account Supervisor, this month as she celebrates 15 years with Marden-Kane! First thing to know: she is

Read More
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Marden-Kane is one of the nation’s foremost promotional marketing service providers. For over 67 years, we’ve supported leading brands to create the best promotional experiences for their most valued customers.

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