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Category: Archives

Top 10 Promotional Marketing Posts of 2016

  Here are the top 10 most popular Marden-Kane posts from 2016, as ranked by traffic and searches. 1. Criteria for Judging a Photo Contest I would like to expand the list of suggested Contest Judging Criteria as it applies specifically to Photo Contests to include updated entry methods, social media trends and promotional knowledge acquired in the past 2 years. Continue reading → 2. Sweepstakes Winners: W-9’s and 1099’s Sponsors of Promotion

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December 30, 2016

Marden-Kane Employee Spotlight on Beth Herman

Our September Employee Spotlight shines on Account Executive Beth Herman. Beth is often the person that winners hear from when they win a prize in a Marden-Kane promotion. Get to know more about her!  Explain Your Role at MK: I began my role at MK ten years ago as a consultant focused on one account and after a few years I joined the MK team full time. Joining the MK team

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September 9, 2016

Black Friday Promotion Ideas to Make Your Brand Stand Out

Black Friday is coming, and it’s time to come up with a hook that will make shoppers want to come to your store on the big day. Here are some tips to get your planning started. Start early. Get your mailing or email list ready a few months or weeks prior to Black Friday. A good way to make sure your list is ready is to send out countdown emails

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August 31, 2016

Keep Tumblr Contest Guidelines on Your Radar

  Facebook, Twitter, Instagram and even Snapchat seem to be the hot ticket for social promotions these days, but don’t forget that Tumblr still has a strong user base. If your target demographic uses Tumblr, and you consider running a contest or sweepstakes, make sure to keep the Tumblr Contest Guidelines on your radar. The guidelines follow many of the same parameters as other social platforms do. Namely, that Tumblr

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August 17, 2016

Marden-Kane Employee Spotlight on Peggy Seeloff

  This month we feature Peggy Seeloff, one of our Vice Presidents at Marden-Kane. She truly loves what she does on a daily basis and will always be the first to roll up her sleeves to get the job done.   What is Your Role at Marden-Kane? I have been a part of the MK team since 2005. Before that I worked in Houston and New York.  I can’t believe

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August 4, 2016

Are Promotional Products Still Relevant?

Stacey Novick, former Account Executive, contributed this post on promotional products. The $22 billion promotion industry is constantly changing to keep up with current consumer trends and the types of promotional products, whether premiums, branded merchandise or custom logo apparel, are also changing. Knowing that social media, gaining followers or having a commercial go viral are probably forefront on your mind, we want to provide you with some information on

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July 14, 2016

Snapchat Promotion Guidelines: A Guide to Running Sweepstakes and Contests on Snapchat

  If you are thinking of running a sweepstakes or contest on Snapchat, you should make sure you are following the Snapchat promotion guidelines. These guidelines make it very clear that any sweepstakes, contest, instant win game or other promotion (coupon, giveaway, etc.) MUST do the following: Be easy to enter. Have official, legal rules. Make it clear that Snapchat has nothing to do with your promotion and is not

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July 11, 2016

2016 Instagram API Changes and Hashtag Contests

  Did you suddenly lose the ability to track hashtags due to Instagram changes this month?  Here’s why: Back in November 2015, Instagram announced they would be changing their application policy in an effort to curtail malicious apps. On June 1, 2016 ALL apps or programs that had not gone through the new approval process and approved by Instagram were rendered unworkable. Here is the announcement and link: https://www.instagram.com/developer/review/ What this meant

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June 20, 2016

Marden-Kane Employee Spotlight on Cheryl Thornton

Get to know Cheryl Thornton, Account Supervisor, this month as she celebrates 15 years with Marden-Kane! First thing to know: she is ALWAYS working to make her clients (and coworkers) happy! She has the reputation for coming in early, staying late and doing what is needed to get the job done.  What is Your Role at Marden-Kane? I have been with MK for 15 years and started as a Promotion Coordinator.  Currently

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June 3, 2016

Marden-Kane Employee Spotlight on Marty Glovin

This month we continue our year-long series of interviews with Marden-Kane employees. Next up is our Chief Product Officer, Marty Glovin.   What is Your Role at Marden-Kane? I have a multi-faceted (and highly dynamic) role which includes new business development (prospecting and responding to inquiries, RFI’s, RFP’s, etc.), strategy articulation, account services (with a focus on regulated industries such as pharmaceutical and financial services), and product development. What were Your Biggest

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May 5, 2016
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Categories

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  • Archives
  • Administration & Compliance
  • Articles
  • Branding
  • Case Studies
  • Consultation
  • Contests
  • Digital Marketing
  • Facebook
  • Infographics
  • Instagram
  • Instant Win Games
  • International
  • Loyalty
  • Marden-Kane
  • Marketing Innovations
  • Mobile
  • Multicultural
  • Prizes
  • Promotion Planning and Trends
  • Security
  • Social Media
  • Sweepstakes
  • Taxes
  • Technology
  • TikTok
  • Twitter / X
  • Uncategorized
  • YouTube
  • Archives

Top 10 Promotional Marketing Posts of 2016

  Here are the top 10 most popular Marden-Kane posts from 2016, as ranked by traffic and searches. 1. Criteria for

Read More

Marden-Kane Employee Spotlight on Beth Herman

Our September Employee Spotlight shines on Account Executive Beth Herman. Beth is often the person that winners hear from when they

Read More

Black Friday Promotion Ideas to Make Your Brand Stand Out

Black Friday is coming, and it’s time to come up with a hook that will make shoppers want to come

Read More

Keep Tumblr Contest Guidelines on Your Radar

  Facebook, Twitter, Instagram and even Snapchat seem to be the hot ticket for social promotions these days, but don’t

Read More

Marden-Kane Employee Spotlight on Peggy Seeloff

  This month we feature Peggy Seeloff, one of our Vice Presidents at Marden-Kane. She truly loves what she does

Read More

Are Promotional Products Still Relevant?

Stacey Novick, former Account Executive, contributed this post on promotional products. The $22 billion promotion industry is constantly changing to

Read More

Snapchat Promotion Guidelines: A Guide to Running Sweepstakes and Contests on Snapchat

  If you are thinking of running a sweepstakes or contest on Snapchat, you should make sure you are following

Read More

2016 Instagram API Changes and Hashtag Contests

  Did you suddenly lose the ability to track hashtags due to Instagram changes this month?  Here’s why: Back in November

Read More

Marden-Kane Employee Spotlight on Cheryl Thornton

Get to know Cheryl Thornton, Account Supervisor, this month as she celebrates 15 years with Marden-Kane! First thing to know: she is

Read More

Marden-Kane Employee Spotlight on Marty Glovin

This month we continue our year-long series of interviews with Marden-Kane employees. Next up is our Chief Product Officer, Marty Glovin.  

Read More
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Marden-Kane is one of the nation’s foremost promotional marketing service providers. For nearly 70 years, we’ve supported leading brands to create the best promotional experiences for their most valued customers.

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  • Marden-Kane, Inc.
  • 575 Underhill Blvd. Suite 222
  • Syosset, NY 11791-3416
  • expert@mardenkane.com
  • 516-365-3999

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