Category: Marden-Kane

What Makes Us Different from Other Sweeps and Contest Vendors?

Is the grass really greener at that other promotional marketing company? From a glance at some of other sweeps and contest vendors it might seem that way. Some other companies may charge less. Or even offer “free” promotional services. And they make lots of great promises, such as a guarantee your promotion will go viral or that you get thousands of entries. Sound too good to be true? Well, you

February 5, 2015

Why An Affidavit is Required to Claim a Prize

Rosemary Stein, a former Vice President here at Marden-Kane, explains why an affidavit is necessary in a sweepstakes. An affidavit is a legal statement made in writing. Sweepstakes sponsors use this document to determine your eligibility to win a prize. The winner signing the affidavit declares the facts stated in the affidavit to be true, and confirms this under oath. The affidavit will ask you to confirm that: 1)

February 13, 2014

Prize Procurement and Fulfillment Services can be Basic or Exotic

Speed and accuracy are must have qualities in simple procurement and fulfillment assignments and most agencies can handle the responsibility. But we have been in planning meetings where we hear clients say keep the prize structure simple. Why? If you have a complex prize in mind that pays off your brand strategy, you just need a more experienced and resourceful agency to make it a reality. We immerse

October 18, 2013

Your Winners List Can Be a Marketing Tool

And the winner is… surprise – your brand! There is an important difference between simply preparing a winners list which is a basic legal requirement, and posting winners. So when addressing the issue of winners lists, use the opportunity to accomplish a few important things. Compliance — First there is the administrative requirement. By law, a winners list must be made available to the public (either online or by mail).

October 1, 2013

Changes to Florida Sweepstakes Registration and Bonding Requirements

One of the core administrative services necessary when a sweepstakes prize structure exceeds $5,000 is the registration and bonding of the promotion in Florida, New York and potentially Rhode Island depending on the nature of the concept structure. Much to the chagrin of marketers in for-profit companies, the recent revisions to Florida’s Game Promotion statute which became effective April 10th does not absolve marketers of this requirement. The revisions were created

April 22, 2013

The 7 Habits of a Successful Online Promotion Agency

Today in Chicago, the association formerly known as the Promotion Marketing Association will meet at its annual conference. The biggest buzz being generated this year is the fact that they are currently undergoing a name change. They are now known as the Brand Activation Association. The rationale according to the PMA is that: “The explosion of new-age channels has altered clients marketing cultures. The BAA will take on the role

April 2, 2013

What Makes Us Different from Other Sweeps and Contest Vendors?

Why An Affidavit is Required to Claim a Prize

Prize Procurement and Fulfillment Services can be Basic or Exotic

Your Winners List Can Be a Marketing Tool

Changes to Florida Sweepstakes Registration and Bonding Requirements

The 7 Habits of a Successful Online Promotion Agency

Sweepstakes and Fulfillment Company: How to Pick One

What Makes Us Different from Other Sweeps and Contest Vendors?

Why An Affidavit is Required to Claim a Prize

Prize Procurement and Fulfillment Services can be Basic or Exotic

Your Winners List Can Be a Marketing Tool

Changes to Florida Sweepstakes Registration and Bonding Requirements

The 7 Habits of a Successful Online Promotion Agency

Sweepstakes and Fulfillment Company: How to Pick One