Category: Marden-Kane

From the MK Promotion Archives: Marden-Kane Advertisements Through The Years

So many marketing models have been developed and advertising messages delivered over these 63+ years. Even though our address has changed a few times and new faces have joined our MK family, our advertisement messaging has been consistent. Our core brand messaging has stood the test of time and we believe that it is still relevant today. Marden-Kane’s experienced staff strengthens relationships over time by offering our clients strategy and

June 24, 2020

From the MK Promotion Archives: Hunt’s Great Recipe Hunt

Hunt’s Great Recipe Hunt The Challenge In 1989 Beatrice/Hunt-Wesson, Inc. wanted to encourage the use of Hunt’s products in new recipes. The Solution Marden-Kane administered and supervised the “Great Recipe Hunt” recipe contest, coordinating all details for a final “cook-off” event held in four major U.S. Cities. MK scouted hotel locations, oversaw the ordering, procurement and set-up for each cook-off location. We rented generators, miles of electrical cords, stoves,

June 3, 2020

From the MK Promotion Archives: Tigerino – the First Scratch-Off Game Card

Marden-Kane originated the first scratch-off game card with Tigerino. The Tigerino promotion was designed for Humble Oil’s ESSO and ENCO gas stations in 1966, to capitalize on the already popular “Put a Tiger in Your Tank” ad campaign. The idea was simple: if you purchased gas you could get a game card. Every game was a winner, but some game cards awarded big cash prizes depending on the letters

August 8, 2019

6 Ways to Spot a Sweepstakes Scam

The sweepstakes scam is one of the biggest challenges of running a legitimate promotional marketing company. It can sometimes be hard for us to get people to enter a promotion, award prizes, or even send email notifications to winners because people are unsure if the promotion is on the level. Here are some quick tips to be able to spot a sweepstakes scam from a real one. Are they asking

October 11, 2016

Privacy Shield Lists Marden-Kane, Inc

Marden-Kane, Inc. has met the requirements to be listed on the Privacy Shield list. The EU-US Privacy Shield Framework was developed by the US Department of Commerce and the European Commission to meet the data requirements of the EU for safe, secure data transfers of personal data from the EU to the US. The Privacy Shield Framework was approved earlier this year, and the web site was launched on

August 15, 2016

What Makes Us Different from Other Sweeps and Contest Vendors?

Is the grass really greener at that other promotional marketing company? From a glance at some of other sweeps and contest vendors it might seem that way. Some other companies may charge less. Or even offer “free” promotional services. And they make lots of great promises, such as a guarantee your promotion will go viral or that you get thousands of entries. Sound too good to be true? Well, you

February 5, 2015

Why An Affidavit is Required to Claim a Prize

An affidavit is a legal statement made in writing. Sweepstakes sponsors use this document to determine your eligibility to win a prize. The winner signing the affidavit declares the facts stated in the affidavit to be true, and confirms this under oath. The affidavit will ask you to confirm that: 1) the information you submitted in entering the promotion is correct; 2) you complied with all the rules and

February 13, 2014

Prize Procurement and Fulfillment Services can be Basic or Exotic

Speed and accuracy are must have qualities in simple procurement and fulfillment assignments and most agencies can handle the responsibility. But we have been in planning meetings where we hear clients say keep the prize structure simple. Why? If you have a complex prize in mind that pays off your brand strategy, you just need a more experienced and resourceful agency to make it a reality. We immerse

October 18, 2013

Your Winners List Can Be a Marketing Tool

And the winner is… surprise – your brand! There is an important difference between simply preparing a winners list which is a basic legal requirement, and posting winners. So when addressing the issue of winners lists, use the opportunity to accomplish a few important things. Compliance — First there is the administrative requirement. By law, a winners list must be made available to the public (either online or by mail).

October 1, 2013

The 7 Habits of a Successful Online Promotion Agency

Today in Chicago, the association formerly known as the Promotion Marketing Association will meet at its annual conference. The biggest buzz being generated this year is the fact that they are currently undergoing a name change. They are now known as the Brand Activation Association. The rationale according to the PMA is that: “The explosion of new-age channels has altered clients marketing cultures. The BAA will take on the role

April 2, 2013