With rare exception, most clients outsource administration and fulfillment services to a qualified outside party. Interpreting sweepstakes laws and fulfillment requirements is best left to someone with experience, so you will want to interview several based on their familiarity with the following necessary services:
- Legal counsel
- Official rules authoring
- State registration and bonding if necessary
- Random independent prize drawings
- Validation, and processing of winners
- Affidavits of eligibility and publicity
- Liability releases
- Processing and filing of IRS form #1099
- Procurement and fulfillment of prizes
Legal is the most important outsourced task and one of the trickiest areas when it comes to selecting a partner. You’ll want to be certain that the firm you select is staying compliant with the legalities that surround these types of campaigns. Marden-Kane keeps up to date on the latest changes in legislation, working with retained law firms to make sure your campaign stays compliant at all times. Our knowledge of federal, state, and local laws allow us to manage your promotion on a state, national, or international level, without fear of legal concerns.
A sweepstakes campaign may be simple or contain many elements. At Marden-Kane, our in-depth knowledge of managing promotion campaigns is what enables us to perform all the services you may require. We know how essential it is to have the “big idea” drive the creative but not at the expense of any legal or other administrative oversight.
As you look for the right sweepstakes and fulfillment company, there are critical considerations that can make or break your campaign. The first most important element is finding a company that listens to and understands your needs. Good listening skills are important if your selection is going to successfully turn your idea into a reality.
Our professional team at Marden-Kane has years of experience helping our clients avoid surprises. We use planning tools such as a simple, yet effective, promotion questionnaire. This document lists all the details of the promotion that are then used to identify all tasks that need to be addressed to implement the sweepstakes. An additional component of selecting a good partner is their ability to understand your promotion’s impact. By sharing data, an agency can often make recommendations about the creative messaging and media plan to make sure you achieve your goals.
Marden-Kane covers all of the above and more to assure you that your sweepstakes or contest runs smoothly and effectively. For more information on our company, contact us at: (516) 365-3999.