Category: Multicultural

Running a Puerto Rico Sweepstakes

Account Coordinator Lindsey McLaughlin contributed to this post to help us better understand how easy it is to run a Puerto Rico sweepstakes! Legal restrictions used to keep companies from running a sweepstakes in Puerto Rico. However, in 2009 Puerto Rico lifted their tedious sweepstakes requirements, which now makes it easier to include them when running a promotion. Here is what you need to know to make a Puerto Rico

When Should Rules be Posted in Spanish?

Fae Savignano, one of our Vice Presidents who is fluent in five languages, weighs in on when you need to translate and post Spanish rules for your promotions. If you want to reach a target audience with an authentic voice, then promoting your campaign in-language would be the way to go! Marketers should not assume that an English language only, cookie-cutter promotion will work for all of their customers; especially

Marketing to a Latin Beat

“Oye Como Va” (Hey what’s up?) was asked by Carlos Santana in his 1970 hit song. Now more than 46 million Latinos/Hispanics living in the US (as per the 2008 US census) are asking us marketers the same question. As they should be, especially since they are quoted as being the fastest growing consumer segment, with an annual spending power of more than $863 billion. Although the Hispanic market can

Running a Puerto Rico Sweepstakes

Account Coordinator Lindsey McLaughlin contributed to this post to help us better understand how easy it is to run a

When Should Rules be Posted in Spanish?

Fae Savignano, one of our Vice Presidents who is fluent in five languages, weighs in on when you need to

Marketing to a Latin Beat

“Oye Como Va” (Hey what’s up?) was asked by Carlos Santana in his 1970 hit song. Now more than 46

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Marden-Kane is one of the nation’s foremost promotional marketing service providers. For over 67 years, we’ve supported leading brands to create the best promotional experiences for their most valued customers.

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Marden-Kane, Inc.
575 Underhill Blvd. Suite 222
Syosset, NY 11791-3416
expert@mardenkane.com
516-365-3999

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