Category: Promotion Planning and Trends

What Makes a Good Promotional Campaign?

The art of marketing relies heavily on the various ways in which products, services, and even people are advertised and presented to the general public.

May 1, 2025

What is “Consideration” in a Sweepstakes?

Account Supervisor Cheryl Thornton contributed this post on consideration. Consideration has many definitions, but when it’s included in a Game of Chance such as a Sweepstakes, the promotion could be violating federal, state and local laws and regulations governing Sweepstakes and Contests. When a promotion combines the elements of (1) prize, (2) chance and (3) consideration, it is a Lottery. All lotteries, except those which are state operated are illegal

April 29, 2025

5 Things To Know About Running an Instant Win Game

Marden-Kane is your source for custom or pre-built instant win games that can be used for your next promotion. Not sure what an instant win game is? Check out our demos, and read on for 5 things to know about them: 1. What is an instant win game? An instant win game is a game of chance where a player finds out instantly if they have won a prize.

April 27, 2025

Create a Successful Loyalty Program

Have you ever thought about starting your own loyalty program, but you are worried it won’t be successful? Don’t know where to start? Well worry no more, the following is information that will help you get on the way to starting a successful loyalty program. Customer loyalty is hard these days with so many options readily available at peoples’ fingertips. When it comes to loyalty programs, your customers will be

May 12, 2021

5 Ways to Run a Flawless Beauty Pageant

Beauty lies in the eye of the beholder, making any kind of beauty pageant subjective. It then follows that if you are having a beauty pageant, you must look at it as a contest, and in most parts of the world that means you will also need to have Official Rules for your contest, and predetermined criteria within those rules. If you want to run a beauty pageant here are

May 6, 2021

Instagram Giveaway Ideas

What would your customers say to this question: “If you could win one thing through an Instagram Giveaway, what would it be and why?” Before you can get to the fun part of deciding on what to give away in your brand’s next promotion, you must do a few things. When running a promotion that involves a giveaway through Instagram, it is important to set it up so the promotion

April 5, 2021

Run a Legal Pay to Play Sweepstakes

The newest promotion trend is to run a pay to play sweepstakes where you can earn entries with purchase. For many e-commerce providers, a sweepstakes with the chance at winning a high value prize can be used to boost sales or donations. Every dollar spent can earn an entry into the sweepstakes, and bonus entries can be earned for purchasing certain products or making a purchase at a certain time.

March 26, 2021

March Madness: How to Run a Bracket Challenge

March means the return of flowers, longer hours of daylight, St Patrick’s Day – and March Madness. The annual bracket challenge basketball tournament is known to basketball fans and non-fans, on TVs in bars and in homes across the country, where people talk about their picks to win it all. A bracket challenge like the March Madness tournament can be a fantastic promotion vehicle for your business, and you can

March 11, 2021

5 Text Message Marketing Ideas

A fast, easy way to connect with your customers is to use text message marketing. Be sure to ask your customers for their mobile numbers along with permission to send text, or SMS, messages to their phones, and then implement a program using a text messaging service to communicate with your customers on a regular basis. Here are 5 text message marketing ideas and ways to build an SMS customer

March 10, 2021

Put That Sweepstakes Data to Work

The primary reason our clients say they want to run a sweepstakes is to be able to put that sweepstakes data to work to find new potential clients and increase sales. A sweepstakes is a terrific way to achieve those goals! However, if you do not make sure you follow data privacy laws and consumer protection guidance, then that data you collect as part of a sweepstakes campaign can not

February 12, 2021