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Category: Sweepstakes

10 Ways to Promote Your Sweepstakes or Giveaway

  Here are 10 ways to promote your sweepstakes, giveaway or contest. It’s up to you, and your budget, to find the best way to reach your current and future customers. When you use any of these methods, please remember to use the correct disclaimer language and include a way to access the full rules, either in print or online. 1. Posting to your social channels FREE Posting about your sweepstakes on your company or

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February 14, 2019

Sweepstakes Email Opt-in Best Practices

  The primary purpose of many sweepstakes is to build a brand’s mailing list; having a valid email opt-in on the sweepstakes registration page is imperative to the success of the promotion. If you fail to use best practices when setting up your opt-in, then your ability to email users for the purposes you had in mind may be at risk. Here are 3 things to keep in mind when

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February 6, 2019

20 Things Small Business Customers Want Out of a Rewards or Loyalty Program

  If you are creating a loyalty program for your best customers, here are 20 things that customers frequently ask for to get them to come back for more: A welcome kit – customized to your business The option to get updates via text, email — or push notifications on an app if you have an app Rewards bucks/points to spend on items in your store Exclusive discounts Exclusive offers

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February 4, 2019

Paying for Votes Doesn’t Pay Off

  If you are lucky enough to be a finalist in a contest you might think about going to extraordinary lengths to win — like paying for votes. But what really works and what is a bad idea? Before you get yourself into trouble and get disqualified, you should consult the official rules of the contest. The rules outline all the ways you could get disqualified for cheating, and some

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January 31, 2019

Contest Laws by State

Before you run a promotion in the United States, you might want to check sweepstakes or contest laws by state. Some states have more vigorous laws regulating sweepstakes and contests and you can’t claim you didn’t know what you didn’t know after the fact – there may be big fines for non-compliance. Here is a sampling of states that have strict laws regarding promotions: Florida: In Florida you must register

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August 17, 2018

What is a Sweepstakes?

What is a sweepstakes? A sweepstakes is a chance promotion, where a winner is randomly selected from all eligible entries. Entries into a sweepstakes must either be free for all, or if you want to encourage purchase for entry, then an alternate, free method of entry (AMOE) must also be available. Luck determines a sweepstakes winner rather than any skill or payment. For a sweepstakes you typically collect only the information you need from an

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July 6, 2018

10 Questions to Ask Before Partnering with a Promotion Agency

  A contest, sweepstakes, instant win game or other promotion concept may be a great way for your client to increase sales and build their branding efforts, but if you have never done a promotion before don’t try to do it alone. You will need an experienced, knowledgeable promotion marketing agency to partner with you to make sure you run a legal, compliant, successful promotion. But what should you look for

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June 28, 2018

Can the Official Rules Be Changed After the Promotion Has Started?

Fae Savignano, EVP, wrote this post dealing with a questions we often get from our clients: Can the Official Rules be changed after the promotion has started? All promotions, such as contests, sweepstakes, instant win games, etc. must have an appropriate set of Official Rules that will govern the promotion. These “Official Rules” are referred to as the contract between the sponsor of the promotion and the entrant. And to

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June 15, 2018

Why Asking Questions as Part of a Qualified Entry Sweepstakes is a Good Idea

Fae Savignano, our own EVP, explains what a qualified entry sweepstakes is, and why they could be a great part of your next brand promotion. A sweepstakes entrant may ask…Why do I need to respond to all of these extra questions just to enter a sweepstakes? Are they really required? Don’t they just need my name or email to process my entry? A sweepstakes sponsor may ask…Is it a good

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May 4, 2018

Not Your Traditional Easter Egg Hunt: An Easter Egg Promotion Idea for Anytime of the Year

This Easter egg promotion post was contributed by Fae Savignano, our EVP and promotion expert. The usage of the term “an Easter egg” has been described as an intentional inside joke, hidden message, or image, and this term is purposely applied to evoke the idea of a traditional Easter egg hunt. The term was originally coined to describe a hidden message in a video game that encouraged the player to find

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March 19, 2018
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10 Ways to Promote Your Sweepstakes or Giveaway

  Here are 10 ways to promote your sweepstakes, giveaway or contest. It’s up to you, and your budget, to

Read More

Sweepstakes Email Opt-in Best Practices

  The primary purpose of many sweepstakes is to build a brand’s mailing list; having a valid email opt-in on

Read More

20 Things Small Business Customers Want Out of a Rewards or Loyalty Program

  If you are creating a loyalty program for your best customers, here are 20 things that customers frequently ask

Read More

Paying for Votes Doesn’t Pay Off

  If you are lucky enough to be a finalist in a contest you might think about going to extraordinary

Read More

Contest Laws by State

Before you run a promotion in the United States, you might want to check sweepstakes or contest laws by state.

Read More

What is a Sweepstakes?

What is a sweepstakes? A sweepstakes is a chance promotion, where a winner is randomly selected from all eligible entries. Entries

Read More

10 Questions to Ask Before Partnering with a Promotion Agency

  A contest, sweepstakes, instant win game or other promotion concept may be a great way for your client to

Read More

Can the Official Rules Be Changed After the Promotion Has Started?

Fae Savignano, EVP, wrote this post dealing with a questions we often get from our clients: Can the Official Rules

Read More

Why Asking Questions as Part of a Qualified Entry Sweepstakes is a Good Idea

Fae Savignano, our own EVP, explains what a qualified entry sweepstakes is, and why they could be a great part

Read More

Not Your Traditional Easter Egg Hunt: An Easter Egg Promotion Idea for Anytime of the Year

This Easter egg promotion post was contributed by Fae Savignano, our EVP and promotion expert. The usage of the term “an

Read More
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Marden-Kane is one of the nation’s foremost promotional marketing service providers. For over 67 years, we’ve supported leading brands to create the best promotional experiences for their most valued customers.

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